ATLANTA, June 19 /CNW/ -- Novelis Inc. has been awarded the Design and
Innovation Award as part of The Manufacturer Awards 2007 held by The
Manufacturer, a resource organization for manufacturing decision makers. The
annual awards program recognizes companies that demonstrate world-class
The Design and Innovation Award is presented to the company that best
illustrates the use of innovation, anticipation and market responsiveness to
increase its competitiveness. Novelis was recognized for its break-through
Novelis Fusion(TM) technology for the production of multi-alloy aluminum
ingots used in aluminum sheet rolling.
"Novelis prides itself on being one of the most innovative companies in
the aluminum business," said Martha Brooks, President and Chief Operating
Officer. "This award is a tribute to some very dedicated people in our
research division who believe that just because something has never been done
before, doesn't mean it can't be done. Credit also goes to our skilled
operating teams who took the concept out of the lab and turned it into
The judging panel included representatives from the Massachusetts
Institute of Technology, the Economist Intelligence Unit, the Lincoln Awards
for Performance Excellence, the University of Tennessee, the Rochester
Institute of Technology, the World Trade Magazine, and the Chicago Tribune.
"The technology alone is impressive," said The Manufacturer Editor in
Chief Dann Anthony Maurno, "but what's even more impressive is their drive.
Novelis involves everyone in its organization toward solving a business
challenge, or fulfilling a customer demand. But they don't sit on committee,
they drive one another to a result."
The 2006 commercial introduction of Novelis Fusion(TM) technology marked
the first time that multiple alloy layers can be cast simultaneously into a
single ingot, creating a perfect metallurgical bond between the alloys. Now,
alloy combinations that were not feasible with the traditional manufacturing
method can be produced with Novelis Fusion. It enables the production of
aluminum sheet products with one set of properties on the surface and another
on the inside. For example, a high-strength core can be layered with a highly
corrosion-resistant surface. This is a significant breakthrough since it will
enable new applications and high performance solutions for a new generation of
innovative products. For more information, visit www.novelis.com/fusion.
Novelis Inc. is the global leader in aluminum rolled products and
aluminum can recycling. The company operates in 11 countries, has
approximately 12,900 employees and reported revenue of $9.8 billion in 2006.
Novelis supplies premium aluminum sheet and foil products to automotive,
transportation, packaging, construction, industrial and printing markets
throughout Asia, Europe, North America and South America. For more
information, visit www.novelis.com. Novelis is a subsidiary of Hindalco
Industries Limited, Asia's largest integrated producer of aluminum and a
leading copper producer. Hindalco is the flagship company of the Aditya Birla
Group, a multinational conglomerate based in Mumbai, India.
For further information:
For further information: Charles Belbin, +1-404-814-4260 (office),
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