Novelis Recycling Education Project Receives Top UK Industry Award

    WARRINGTON, UK, Oct. 5 /CNW/ -- An innovative consumer education project
developed by Novelis Recycling has won a top recycling industry award. "What a
Waste," an interactive film and educational programme explaining the aluminium
can recycling process, has been judged the UK's best example of investment to
facilitate the removal of packaging from the waste stream.  The award was
presented by Valpak Ltd, the UK's leading not-for-profit provider of
compliance and recycling solutions.
    (Logo: )
    The annual Valpak Awards recognise organisations that have implemented
the best or most innovative packaging recycling and waste minimisation
    The Novelis project, developed in conjunction with the science discovery
centre Catalyst in Widnes, Cheshire, provides insight into the science of
recycling and takes visitors on a virtual tour of Novelis' used beverage can
recycling plant in Warrington.  The plant is Europe's only dedicated facility
for aluminium beverage can recycling.
    "This award represents important recognition for the work Novelis is
doing to educate, inform and engage the general public about aluminium
recycling in the UK," said Andy Doran, Novelis Recycling National Manager. 
"Working with schools and other groups to build an understanding of the strong
environmental and economic benefits of aluminium recycling is a key priority
as we target continued growth in recycling rates."
    In the UK, a system of packaging waste recovery notes (PRN) provides the
evidence that used packaging has been recycled.  The system in turn generates
a revenue stream for accredited material reprocessors to enable further
development of the recycling infrastructure.  As the UK's leading reprocessor
of aluminium packaging, Novelis Recycling invests its PRN revenue into a range
of projects, such as the "What a Waste" programme, to support aluminium
collection and encourage wider participation in recycling activities.
    For more information about Novelis' can recycling activities in the UK,
    About Novelis
    Novelis Inc. is the global leader in aluminum rolled products and
aluminum can recycling. The company operates in 11 countries, has
approximately 12,900 employees and reported revenue of $9.8 billion in 2006. 
Novelis supplies premium aluminum sheet and foil products to automotive,
transportation, packaging, construction, industrial and printing markets
throughout North America, South America, Europe and Asia.  Novelis is a
subsidiary of Hindalco Industries Limited, Asia's largest integrated producer
of aluminum and a leading copper producer. Hindalco is the flagship company of
the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. 
For more information on Novelis, visit

For further information:

For further information: John Gardner of Novelis Inc., +41-44-386-2155, Web Site:        

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