Novarra Drives Mobile Internet Penetration With Two New Services for 3 Italia

    Planet 3 portal seamlessly extended, building on 12 months of successful
    customer adoption

    CHICAGO, Oct. 30 /CNW/ -- Novarra, the leading provider of
next-generation mobile internet platforms and services, today announces that 3
Italia has launched two new services using Novarra's Vision(TM) mobile web
gateway platform.  The Planet 3 mobile portal is extended to include full
internet access so that all 3 Italia subscribers can now seamlessly consume
the breadth of portal and internet content.  Additionally, consumers with
X-Series handsets can now experience major internet brands, the WWW3 internet
dashboard and the Planet 3 mobile portal from a single service offering.
Novarra's Vision platform enables both services to be immediately available to
all 3 Italia users without requiring any new software on their existing
    Novarra's Vision server is built upon open standards and can therefore
deliver any web site to any WAP, i-mode or HTML browser. With this product, it
is now possible to provide a rich mobile experience across all phones from one
central point.  Supporting 1000s of commercially deployed industry browsers it
also requires no change to the handset software.
    3 Italia's mobile internet penetration has doubled across all service
plans within three months of launch.  With the Vision server's open-browser
support, 3 Italia has expanded its mobile internet reach across its entire
user base. Usage data suggests that 3 Italia's existing Planet 3 subscriber
base is quickly discovering the internet service due to the seamless portal
and off-portal offering using existing WAP browsers.
    "World wide web access should be a core application for mobile phones
alongside voice calling, messaging and taking photographs," said Tony Cripps,
senior analyst, Ovum. "Proactive operators are beginning not only to
understand this requirement but also the need to extend web browsing to the
widest range of handsets through the use of server-based adaptation."
    "We provide quality and scalability needed for mass-market adoption of
mobile internet and next-generation portals," added Jayanthi Rangarajan, CEO
and president of Novarra. "Operators like 3 Italia recognize the power of
Novarra's open server solution, to immediately internet-enable the entire
subscriber base. Our Java and BREW micro-clients provide additional choices.
Our customers select us because of our experience, commitment to innovation,
quality and scalability.  These are the critical factors required for a
successful mobile internet deployment."
    With flat rate plans ranging from euro 1 to euro 9, these new services
from 3 Italia build on 12 months of successful customer uptake of its WWW3
internet offering which also uses the Vision server in combination with
Novarra's industry leading suite of Java micro-clients.
    Novarra's Vision server is the industry's first platform with dynamic
support for industry WAP/HTML browsers as well as high performance HTML
micro-clients (Java, BREW and C++) which boost consumer usability and
performance. The proven, carrier-grade platform for next-generation content
and services, delivers the benefits of content adaptation, content reduction,
acceleration, optimization, filtering and services definition in a single
platform.  Built upon open standards, with support for portals and
advertising, the Vision server fits seamlessly within content, network and
billing infrastructure. Novarra's full browsers and micro-clients provide
industry leading performance and mobile usability across open-OS handsets.
    About Novarra
    Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising.  Global commercial deployments over 5 years on both 2.5G and 3G
have proven consumer satisfaction, uptake and increased data services revenue.

    Novarra and Vision are trademarks of Novarra, Inc.

    For more information:

    Annie Woodhead / Alexis Dalrymple
    Hotwire PR /
    +44 (0) 207 608 4664 / +44 (0) 207 608 4685

    North America:
    Doug Haslam
    Topaz Partners
    +1 (781) 404 2419

For further information:

For further information: Europe, Annie Woodhead, +44 (0) 207 608 4664,, or Alexis Dalrymple, +44 (0) 207 608 4685,, both of Hotwire PR; or North America, Doug 
Haslam of Topaz Partners, +1-781-404 2419,, all for 
Novarra Web Site:

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