Nothing phone-y about loving your mobile

    New Valentine's Day survey reveals almost 40% of young Canadians would
    give up their Valentine before their phone

    -   More than 50% of those aged 18-34 are holding their mobile phone, not
        their Valentine's hand
    -   68% of those aged 18-34 have their mobile phone with them all day,
        every day

    TORONTO, Feb. 10 /CNW/ - Heart-shaped candy boxes are flying off the
shelf, and romance is in the air. But does love really conquer all? As
Valentine's Day approaches, a new survey released today shows that most
Canadians actually spend way more time with their mobile phones than they do
with their partners.
    How deep is your love? The survey, conducted for Virgin Mobile, shows 56
per cent of young Canadians (ages 18 to 34) prefer holding their mobile phone
over their Valentine's hand and almost 40 per cent say they'd rather live
without their Valentine for a week than their mobile phone.
    "Clearly, people have a deep love affair with their mobile phones,
especially younger Canadians, and this survey shows just that," said Nathan
Rosenberg, Virgin Mobile's Chief Marketing Officer. "That said, Virgin Mobile
is happy to report that love is still alive, despite the deep bond that some
people have with their mobile phone so we don't think there is any reason to
be jealous on Valentines Day."
    Virgin Mobile also found that regardless of how much time Canadians would
like to spend with their Valentine, their mobile phone is their true constant
companion with more than half of respondents (52 per cent) declaring their
mobile phone is with them all day, every day.

    He said, She Said

    And to add to the never-ending 'he said, she said' debate, results found
a majority of men (53 per cent) say they're holding their phones more often
than their significant other's hand, while women responded the opposite way -
with a 60-40 preference for hand-holding over the mobile.
    "True love never dies, but it's obvious that many Canadians have an
intimate attachment with something else in their life these days, even in the
most solid of relationships," said Andrea Syrtash, Relationship Expert.
"Results show that people are with their cell phones just as much - even more
- than their significant other which is why flexibility, communication and
compromise are essential in any relationship."
    Speaking of flexibility, 71 per cent of respondents identified it as an
attribute they value - a sentiment shared by Virgin Mobile with respect to
flexible service packages to meet the different needs of Canadians.
    "We know from our own experience that these days, people are literally in
love with their mobile phones. We felt Valentine's Day was an appropriate time
to test the depths of that love, and frankly, we're not surprised by the
results," Rosenberg said. "What's really interesting to us is the number of
people who consider flexibility and choice as key factors in a good
relationship - these are key in the relationship Virgin Mobile has with our
customers too."

    About Virgin Mobile:

    The Virgin Mobile group of companies has attracted more than 10 million
    customers worldwide. As the No.1 mobile youth network, Virgin Mobile
Canada's mission is to connect, entertain and reward like nobody else. Its
simpler, better deals offer customers control, flexibility and choice to
design mobile packages that truly works for them. J.D. Power and Associates
ranked Virgin Mobile highest in customer satisfaction with prepaid wireless
service for three years in a row(1), 91% of customers would recommend Virgin
Mobile to a friend, and a 2007 independent survey confirmed that Virgin Mobile
has the happiest customers of any of the national cell phone companies in
    Virgin Mobile phones are available at more than 4,000 locations with
    top-up cards available at more than 10,000 locations nationally. Virgin
Mobile products can also be purchased online at or
by calling 1-888-999-2321.

    About the survey:

    From February 4, 2009 to February 5, 2009, Angus Reid Strategies
conducted an online survey on behalf of Virgin Mobile among a
randomly-selected, representative sample of 1,000 Canadians aged 18 and over.
The margin of error for the total sample is +/- 3.1 per cent, 19 times out of
20. The results have been statistically weighted according to the most current
education, age, gender and region Census data to ensure a sample
representative of the entire adult population of Canada.

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008.

For further information:

For further information: Marnie Campbell/Sarah Daly, Veritas
Communications, (416) 955-4594 / (416) 955-4583,; Chris Baines, Virgin Mobile
Canada, (416) 607-8412 / (647) 378-8859,

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Virgin Mobile Canada

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