North Simcoe Muskoka LHIN starts news program

    ORILLIA, ON, Aug. 3 /CNW/ - On June 25, 2007 the North Simcoe Muskoka
Local Health Integration Network (LHIN) initiated an on-line news program,
highlighting the achievements of their stakeholders.
    News appears on the LHIN's website ( Mondays,
Wednesdays and Fridays and can be found in the "Newsroom". The stories are
being provided by Axiom News, a generative journalism newsroom based in
Peterborough, ON.
    Jill Tettmann, the North Simcoe Muskoka LHIN's senior director, planning
integration and community engagement, says for the past year, the LHIN's staff
has struggled to write timely news stories about the organization.
    In the past, she says, the LHIN has had important news stories to publish
but because staff members are engaged in other matters, these stories
sometimes got put on the back burner.
    This, she says, is where Axiom News is helping:
    "We're looking for (timely) success stories showcasing all of the great
things that are happening in our LHIN," says Tettmann. "It's important that
when something happens we get it out and we're talking about it."
    Tettmann hopes that by utilizing Axiom News' services, the North Simcoe
Muskoka LHIN's stakeholders will get a "bigger picture" of what's going on
with other health care providers in the LHIN. Seeing what other providers are
doing will give each stakeholder a better understanding of how they fit into
the LHIN.
    "(Stakeholders) are going to start to see that the work they're doing is
really part of the LHIN," say Tettmann. "I want people to understand that the
LHIN is a community, geographic area of stakeholders, it's not this
organization of 20 people."
    North Simcoe Muskoka LHIN CEO Jean Trimnell echoes Tettmann's sentiments.
    "What I'd like people to hear about is all the great work that is going
on out in the LHIN, and how our providers and other people in the LHIN are
getting involved with bringing the Integrated Health Service Plan to life to
change health care and how it's delivered."
    Peter Pula, executive editor of Axiom News, says the company's style of
"generative journalism" can greatly benefit the LHIN.
    "This LHIN has a lot of committed and engaged community members working
with them to build a better local health system," says Pula. "By sharing these
stories we can fan the flames of these successes. The contribution we really
want to make is to help people share, celebrate and accelerate success."

For further information:

For further information: Susan French, (705) 326-7550 x234

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