nofrills(R) stores go above and beyond to bring great savings to customers every day

    - Low Price pits no frills against Price Chopper, Food Basics
    and more to see who wins the price war on top selling items across all
    categories -

    BRAMPTON, ON, April 23 /CNW/ - Since the new year began, Canadian
customers have found ways to make smarter, more cost-effective purchasing
decisions without having to sacrifice quality goods and services for value.
For more than 30 years nofrills(R) stores have offered low prices to Canadian
consumers and now more than ever, they're counting on this to stay the case.
nofrills stores continue to push forward in meeting their customers' needs
with the Spring 2009 edition of the nofrills Low Price Report program in
stores - offering low everyday pricing, and even doing the comparison shopping
for its customers in Ontario to help them save time and gas too. The nofrills
Low Price Report program offers great prices on items consumers buy the most
across all categories. In addition, the top selling national brand items that
already featured a low price have been lowered even more for customers to
enjoy until the end of June.
    There's no mistaking, nofrills stores take customer savings seriously. To
ensure that in every case possible nofrills stores are providing the best
price for their customers, hundreds of nofrills product prices are checked
weekly against competitors including Wal-Mart, Sobey's, Metro, Food Basics,
and Price Chopper. Cheese, flour and bath tissue are among the items checked
weekly, and a slew of fresh offerings have also recently been added to the
mix, to further enhance the list of low everyday pricing, including items such
as chicken legs, bread, ground beef and select produce items. By using the fun
and simple tools available at, customers can quickly and
easily search through the top-selling items to quickly establish who has the
best prices in their market. And the best part is it can all be accomplished
from the comfort of their own homes in very little time. By using the nofrills
Low Price Report website, the comparison shopping is done for you, with
information available at the click of a mouse.
    Since the launch of the nofrills Low Price Report website in January,
customers have been reaping the rewards. Pauline from Thornhill, Ontario tells
us "This is a great idea. I look forward to seeing the Low Price Report every
week. It saves me time when I am deciding where to do my shopping. Keep up the
good work!" And in Shanty Bay, Ontario, the benefits to shopping nofrills seem
to be endless! Barbara says "I love shopping at nofrills. Combined with PC
MasterCard and Debit Card and the PC points earned, you can't beat the prices
anywhere else!" And it's no surprise that when it comes to pricing, customers
are more than satisfied with nofrills. Robert from St. Catharines reports,
"The "Low Price Report" sure helps plan shopping expeditions. Overall,
nofrills usually 'wins'."
    This Spring, as is the case with every season, prices of some of the top
selling national brand products are Lowered and Locked, offering customers a
chance to save on family favourites, staples and seasonal items, such as Unico
vegetable oil, Kraft salad dressing and Bounty paper towels. Along with the
hundreds of items that have been lowered and locked since the Low Price Report
program launched in January, nofrills customers can add even more variety to
their grocery cart, with the addition of 30 new products they buy the most,
that are available until late June.
    "Since opening our first nofrills store in 1978, we have been committed
to helping our customers source and purchase their favourite products at the
best value. There's no other way to accomplish this goal than complete
transparency," comments Garry Senecal, Executive Vice President, nofrills,
Loblaw Companies Limited. "We have already seen how pleased customers are with
how easy it is to compare pricing and we know that time and time again,
they'll come back to nofrills stores for everyday low prices and long term
    For more information, visit or

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC points loyalty

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:

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