nofrills(R) stores go above and beyond to bring great savings to customers every day

    - Introduction of Low Price Report program allows customers to measure
       savings for themselves on popular items across all categories -

    BRAMPTON, ON, Feb. 2 /CNW/ - The beginning of 2009 has inspired
widespread efforts by retailers and consumers to save money and make smarter,
more cost-effective purchases overall. nofrills(R) stores continue to push
forward in these efforts - offering every day low pricing, and even doing the
comparison shopping for its customers to help them save time and gas too.
Loblaw Companies Limited is proud to take nofrills' great value even further
by announcing nofrills' Low Price Report program in stores - offering even
more savings on over a hundred items storewide every day.
    In order to ensure nofrills store customers consistently get the best
pricing and value on their purchases 365 days a year, nofrills checks the
competition weekly on items customers buy the most such as jam, flour and
tissue. In addition, every season, prices of some of the most popular national
brand products are lowered and locked, offering customers a chance to stock up
and save on family favourites, staples and seasonal items, such as olive oil,
yogurt and laundry detergent. Customers can clearly see their potential
savings of hundreds of dollars a year if they were to shop the entire flyer,
with the implementation of the save-o-meter feature in store flyers - a
cumulative savings indicator displaying customer savings versus nofrills
regular retail pricing on a weekly, monthly and even yearly basis.
    "Since its induction in 1978, nofrills stores have been providing great
value and low food prices for its customers," comments Inge van den Berg, Vice
President, Public Affairs and Investor Relations, Loblaw Companies Limited.
"With the exciting addition of the low price report program and our in-store
and online pricing indicators, it's clearer for customers than ever before,
that nofrills is a low price leader and the best place to shop for great
pricing every day and long term savings down the road."
    For more information, visit

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
140,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:

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