www.fitin15.ca targets barriers to becoming more active
TORONTO, June 17 /CNW/ - Almost 90 per cent of Canadians aged 25 to 65
say they would like to be more physically active, but more than half report
they either don't have the time or are too tired to act on their good
intentions according to a recent Ipsos Reid survey conducted for the Canadian
Chiropractic Association. "These findings tell us Canadians need help getting
past the barriers to regular physical activity," says Dr. Annette Bourdon.
"That's why the profession is launching Fit-in 15: The 15 minute fitness
habit, a free public education website aimed at helping sedentary Canadians
get a habit started with 15 minutes a day."
The Fit-in 15 website www.fitin15.ca encourages Canadians to start a
fitness habit by fitting in 15 minutes of focused activity at a scheduled time
each day. "Fit-in 15 understands that the couch looks good after a tough day,
that intentions are often sacrificed to doing the laundry, running the car
pool and paying the bills," says Dr. Bourdon. "The goal of Fit-in 15 is to
help busy folks squeeze a small amount of directed activity into their day as
a manageable way to start a habit that can grow over time."
The highly interactive site features a personalized calendar for
recording daily physical activity, an e-mail tips and motivation subscription,
and simple no-cost, no-equipment ideas to personalize 15 minutes of cardio,
strength and/or flexibility activities. One of the features is a clickable
human figure that lets you highlight areas of the body, click to learn about
the muscle groups, and then choose from a menu of simple stretches and
strength exercises for that area.
"Fifteen minutes a day can start you on your way to a habit that can grow
and deliver terrific health benefits," says Dr. Bourdon. "Now that the warm
weather and longer days are back with us, it's a great time to step outside
and fit-in a 15 minute walk or go in the backyard and try some of the
stretches you can find on the website. I encourage anyone who wants to get
started to log-on to www.fitin15.ca."
For further information:
For further information: or to arrange an interview, please contact:
Lauren Bondar, Fleishman-Hillard Canada, (416) 645-8190,