No Hassle Rewards from Capital One means no surprises for Canadians

    New Rewards Products Challenge The Status Quo

    TORONTO, Sept. 18 /CNW Telbec/ - Capital One Canada launched two new No
Hassle Rewards products today to expand their existing suite of rewards
products. The No Hassle Miles Plus Platinum MasterCard and No Hassle Cash Back
Plus Platinum MasterCard offer rich rewards without the surprises commonly
found in other rewards programs.
    "We know Canadians earn rewards and then are frustrated by unanticipated
fees, blackout dates and other restrictions they encounter when they're trying
to redeem them," said Bill Cilluffo, president, Capital One Canada. "We now
offer four rewards products that provide rewards consumers can actually use."
    The No Hassle Rewards products from Capital One offer rewards that are
easy to redeem, have no hidden redemption fees and no travel restrictions.
There's no limit to how many rewards customers can accumulate and rewards
never expire.

    The new Capital One No Hassle Rewards products announced today include:

    - The new No Hassle Miles Plus Platinum MasterCard offers two reward
      miles for every dollar spent on purchases. Customers can fly on any
      airline at any time, and have the freedom to book travel anyway they
      choose. Plus rewards can be used to pay for travel taxes. In addition
      to airline tickets, rewards can be redeemed for cash, merchandise and
      gift cards.
    - The new No Hassle Cash Back Plus Platinum MasterCard offers up to 2%
      cash back on purchases. Rewards can be redeemed in the form of a cheque
      or statement credit any time once the rewards balance reaches $15.

    These two new products complement the existing No Hassle Rewards cards
from Capital One, which include the Miles Platinum MasterCard, that has the
same features as above, but offers one reward mile for ever dollar spent on
purchases and no annual fee. Likewise for the Cash Back Platinum MasterCard,
which offers up to 1% cash back on purchases and no annual fee.
    "People have enough stress in their lives and the last thing they need is
hassles when redeeming their rewards," said Cilluffo. "Our motivation is our
customers and we're proud to be offering products that suit their needs."
    For more information about the new No Hassle Rewards Cards, visit

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard credit cards since 1996, when the company
first introduced the Platinum MasterCard in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF).

For further information:

For further information: Laurel Ostfield, (416) 549-2753,

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