Nissan Canada Inc. gives youth a chance to "connect" online

    Automaker donates 198 computers worth nearly $70,000 to World Computer
    Exchange for schools and orphanages in developing countries

    MISSISSAUGA, ON, July 31 /CNW/ - With the single largest Canadian
donation World Computer Exchange - Canada has ever received, Nissan Canada
Inc. (NCI) has found a way to help the education of less fortunate youth,
while keeping older technology out of landfills. The donation of almost
$70,000 worth of computer equipment makes Nissan Canada the first automaker to
work with the global education and environment nonprofit organization.
    "We're thrilled to partner with World Computer Exchange, as it really
provides us with a more responsible way to keep on top of new technology,"
said Jeff Parent, Vice President, Sales and Marketing, Nissan Canada Inc. "Not
only is this initiative reducing the environmental impact that disposing of
these computers would have, it will connect youth around the world to the
skills and opportunities that computers and the internet can provide. It's a
win-win situation, and fits perfectly within our Green Program 2010."
    In total, 70 laptop computers, 128 desktop computers and 136 monitors
were donated and will now be re-furbished and distributed to 15 schools,
libraries, orphanages and youth centres in a developing country in Africa.
Approximately one month after they arrive overseas, World Computer Exchange -
Canada will send ten volunteers to assist in training and networking, adding
to a cause that already touches the lives of over one million youth each year.
    "This is an incredible gesture from Nissan Canada," said Timothy
Anderson, Executive Director for World Computer Exchange - Canada. "We've
already been able to connect over one million youth per year to the Internet
and now, with Nissan's help, we can connect another 7,500 youth and continue
to keep more computers out of landfills, and in schools, libraries and
recreation centres where they belong."
    The initiative illustrates what can be accomplished when neighbours work
together, as it will significantly reduce the environmental impact that
disposing of these computers would have. Energy savings from the partnership
are estimated to be the equivalence of enough electricity to power more than
68 households for an entire year.
    Nissan's Green Program 2010 was announced by Nissan globally in 2006, as
a way to achieve its philosophy of "symbiosis of people, vehicles and nature"
and contribute to a sustainable mobile society. The plan is focused on three
core environmental goals: reducing carbon dioxide emissions, reducing other
emissions and accelerating recycling efforts.

    About Nissan Canada Inc.

    Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 250 full-time staff. There are 150 independent Nissan
dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to
improving the environment under the Nissan Green Program 2010, whose key
priorities are reducing CO(2) emissions, cutting other emissions and
increasing recycling. More information about Nissan in Canada and the complete
line of Nissan and Infiniti vehicles can be found online at and

    About World Computer Exchange is a global education and environment
nonprofit that helps connect youth in 65 developing countries to the skills,
opportunities and understanding of the Internet while keeping working
computers out of landfills. The grassroots network of 465 partner
organizations, operated by 700 volunteers and 25 global allies, builds
capacity in project planning, partnership development, fund raising, tech
support, content development, teacher training and the responsible disposal of
e-waste. To date, over 2550 school, libraries, orphanages and youth centres
have reported that the 26,800 reused computers connect over a million youth
per year to the Internet.

For further information:

For further information: Media Contact: Alexandra Cygal, Counsellor,
Cohn & Wolfe, Tel: (647) 259-3266, Cell: (416) 471-7475, Email:; Donna Trawinski, Corporate Manager, Corporate
Communications, Nissan Canada, Tel: (905) 629-6435, Cell: (416) 779-7791,

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Nissan Canada Inc.

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