Nissan Canada Inc. Announces Aggressive Market Pricing on 2009 Armada and 2009 Titan

    - NCI asserts pricing leadership -

    MISSISSAUGA, ON, July 2 /CNW/ - Nissan Canada Inc. (NCI) today announced
reduced pricing on the 2009 Nissan Armada and 2009 Nissan Titan. The
Manufacturer's Suggested Retail Price (MSRP) reduction on these two models is
the first step in NCI's pricing strategy for 2009 Nissan vehicles, leading the
market with its lowest pricing of the decade.
    "Nissan Canada is taking a stance on pricing for the 2009 model year and
offering the most aggressive cut in MSRP's on the market today," said Jeff
Parent, Vice President, Sales and Marketing, Nissan Canada Inc. "As a company,
Nissan Canada is listening to our customers and responding to the feedback and
demand for not only attractive product offerings, but attractive prices and
    The 2009 Nissan Armada's pricing will be reduced by $10,000 for a new
MSRP of $53,298, while the 2009 Nissan Titan will be reduced by up to $1,500
on both the Crew Cab and King Cab ranges.

    2009 ARMADA

    MODEL/DESCRIPTION            2009 MSRP           SAVINGS OVER 2008

    4 DOOR LE                    $53,298             $10,000
    4 DOOR LE TECH Package       $56,698             $9,800

    2009 TITAN KING CAB (4x2, 4x4)

    MODEL/DESCRIPTION            2009 MSRP           SAVINGS OVER 2008

    XE 4x2 SWB                   $31,498             $1,500
    SE 4x2 SWB                   $35,098             $1,500
    SE 4x4 SWB                   $38,498             $1,500
    SE 4x4 LWB                   $39,498             $1,500
    PRO-4X 4x4 SWB               $40,498             $1,500
    LE 4x4 SWB                   $45,298             $1,500

    2009 TITAN CREW CAB 4x4

    MODEL/DESCRIPTION            2009 MSRP           SAVINGS OVER 2008

    XE 4x4 SWB                   $37,498             $1,500
    SE 4x4 SWB                   $41,198             $1,500
    SE 4x4 LWB                   $42,198             $1,500
    PRO-4X 4x4 SWB               $43,198             $1,500
    LE 4x4 SWB                   $48,998             $1,500
    LE 4x4 LWB                   $49,998             $1,500

    About Nissan Canada Inc.

    Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 250 full-time staff. There are 150 independent Nissan
dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to
improving the environment under the Nissan Green Program 2010, whose key
priorities are reducing CO(2) emissions, cutting other emissions and
increasing recycling. More information about Nissan in Canada and the complete
line of Nissan and Infiniti vehicles can be found online at and

For further information:

For further information: Media Contact: Alexandra Cygal, Cohn & Wolfe,
Tel: (647) 259-3266, Cell: (416) 471-7475, Email:; Donna Trawinski, Corporate Manager, Corporate
Communications, Nissan Canada Inc., Tel: (905) 629-6435, Cell: (416) 779-7791,

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Nissan Canada Inc.

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