Nintendo offers aging Canadian population new way to exercise their brains

    New Brain Age 2 software launches with Decima Research survey revealing
    nearly half of Canadians are worried about the effects of aging on mental
    alertness, and with good reason: three in four forget people's names,
    including 10 per cent in the bedroom

    VANCOUVER, Aug. 22 /CNW/ - In the wake of recent census figures revealing
a rapidly aging Canadian population, Nintendo today launched the latest
version of its award-winning mental workout software, Brain Age(TM) 2: More
Training in Minutes a Day. Brain Age 2 is a series of 15 new activities
designed to help people exercise their brains. It challenges players in areas
like math, memorization and music on the portable Nintendo DS game system, and
it couldn't come at a better time.
    With the fastest growing segment of the Canadian population aged 55-64,
it's no surprise brain fitness is on the minds of many Canadians. Almost half
(48 per cent) of Canadians are worried about their alertness deteriorating
with age, according to a Decima Research survey commissioned by Nintendo of
Canada. In fact, the tail-end baby boomers - those aged 45-49 - were the most
worried of any age group.
    "As Canada's population continues to age, mental fitness becomes an acute
issue," said Dr. Sharon Cohen, Director, Toronto Memory Program and Assistant
Professor, University of Toronto. "A combination of sound nutrition, regular
physical activity, social interaction and frequent exercising of the mind are
all important to maintaining overall good health. Brain Age 2 can be one
component of that health regimen."
    Several patients at Dr. Cohen's Toronto Memory Program, including 74
year-old Sidney Cohen (no relation), have been using the original
brain-training software Brain Age: Train Your Brain in Minutes a Day(TM) for
more than a year. "The Brain Age exercises are now a part of my routine to
help me stay in better shape, starting with my brain," said Mr. Cohen. "It's
motivating for me that while I may be in my seventies, my 'Brain Age' is
actually 68."

    No matter what age, Canadians can benefit from having better memories. The
Decima/Nintendo survey also revealed:

    -   Nearly three in four Canadians (72 per cent) sometimes have trouble
        remembering someone's name after having met them only briefly or some
        time ago

    -   Two-thirds of Canadians can't recall all their computer-based
        passwords, including the ones automatically saved for them

    -   Nearly one in four (24 per cent) admit they can't add or subtract
        dollars and cents as quickly as they used to

    -   Ten per cent of Canadians confessed to "referring to a partner by the
        wrong name in an intimate situation."

    "Canadians are not immune to 'brain lapses'," said Ron Bertram, vice
president and general manager, Nintendo of Canada. "Luckily, the
Decima/Nintendo survey discovered that more Canadians felt exercising their
mind was actually more important than exercising their bodies, so mental
fitness is recognized as important. With Brain Age 2, any age group, even
seniors, can easily pick up and play and train their brain."
    Played on the popular Nintendo DS, Brain Age 2 is designed for the
"non-gamer," with simple-to-use voice commands and a touch-sensitive screen
for writing answers. Players take a series of tests and receive a score that
shows how "old" their brain is. With daily training over weeks and months,
players strive to improve their mental acuity and lower their "DS Brain Age".
Among the new games are a voice-controlled Rock, Paper, Scissors, several
memory and math games, word scrambles and 100 new Sudoku puzzles.
    Based on the theories of neuroscientist Dr. Ryuta Kawashima, Brain Age 2
has already sold more than 5.33-million copies in Japan. The Brain Age series,
like other titles such as Big Brain Academy: Wii Degree for Wii, continues
Nintendo's goal of making video gaming fun, easy to play and available for
everyone from 5 to 95.
    Now available nationwide for $19.95 at retail outlets or as part of a
limited edition bundle that includes a copy of the game, a glossy crimson and
matte black Nintendo DS system and bonus carrying case for $159.95, Brain Age
2: More Training in Minutes a Day is rated E for Everyone. For more
information about the title, visit

    About the survey

    The survey was carried out on behalf of Nintendo of Canada by Decima
Research (July 19 - 22, 2007) as part of a Decima Televox National Telephone
Omnibus survey. Decima Research questioned 1,007 randomly selected Canadian
adults more than 18 years of age. With a sample size of 1,000, the survey data
is accurate +/- 3.1%, 19 times out of 20.

    About Nintendo of Canada

    As a wholly owned subsidiary, Nintendo of Canada Ltd., based in
Vancouver, British Columbia, is a leader and innovator in the $1-billion video
game industry in Canada. Nintendo of Canada markets hardware and software for
Nintendo DS(R), Game Boy(R) Advance, Nintendo GameCube(R), and Wii(TM)
systems. Since the release of its first home video game system in 1983,
Nintendo has sold more than 2.4-billion video games and more than 409-million
hardware units globally, creating enduring industry icons such as Mario(R) and
Donkey Kong(R) and launching popular culture franchise phenomena such as
Metroid(R), Zelda(R) and Pokémon(R). Nintendo is dedicated to the long-term
development of the interactive entertainment industry, devoting its resources
towards maximizing the latest technology to create the most innovative,
interactive entertainment products in the world. For more information about
Nintendo, visit the company's Web site at

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Cohn & Wolfe Toronto, Julie Roe, (416) 924-5700
ext. 4092,

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