Nikon Canada Unwraps Holiday Line-Up

    Ideal gifts for photographers of every skill level

    MISSISSAUGA, ON, Oct. 24 /CNW/ - Nikon Canada today announced its 2007
holiday product line-up. From just $169.95 for the COOLPIX compact
point-and-shoot models and $649.95 for Nikon's acclaimed digital single lens
reflex (SLR) series, Nikon offers performance, operating convenience and
style. Built on Nikon's innovative EXPEED(TM) advanced digital image
processing system and incorporating the precision optics of a NIKKOR lens, the
latest Nikon cameras are sure to make great gifts for advanced and beginner
photographers alike.
    "Nikon Canada's wide selection for this holiday season will please all
users as it combines our industry-leading photographic performance and
superior image quality with functionality and ease of use - qualities
consumers come to expect from Nikon cameras," said Gregory Flasch, National
Advertising and Communications Manager, Nikon Canada. "Our digital SLRs have
never been more powerful, user-friendly and affordable while our compact
cameras continue to offer exciting ways to take and share pictures. Nikon
makes it easier than ever to share holiday memories with friends and family."

    For the First-timer

    The COOLPIX L14 puts high quality imaging within reach of any user
regardless of their experience level. Offering the imaging performance of
7.1 megapixels and 3x Zoom-NIKKOR lens, the COOLPIX L14 captures true-to-life
colour with fine detail for creative freedom. The camera also boasts the
world's longest battery life(1) - able to take up to 1,000 shots with the
supplied pair of Energizer(TM) lithium AA-size batteries. The COOLPIX L14
offers ease of operation and dedicated controls to ensure flawless command of
performance features. All this is available for an unbelievable price.

    Manufacturer Suggested Retail Price (MSRP):
    COOLPIX L14 - $169.95
    COOLPIX L15 - $229.95 featuring 8.0 megapixels and optical lens shift VR
    image stabilization

    (1) Offers best battery performance in a 3x zoom compact class as of
        August 30, 2007 (according to research conducted by NIKON
        CORPORATION). Approximately 1,000 shots with supplied Energizer(TM)
        lithium, 440 shots with alkaline or 520 shots with EN-MH1 batteries
        (based on CIPA standards).

    For the Super Stylish
    COOLPIX S510

    The COOLPIX S510 features swift response and outstanding photographic
performance wrapped in an elegant, ultra-compact aluminum body. The COOLPIX
S510 teams 8.1 megapixel resolution with the precision optics of its 3x
Zoom-NIKKOR lens and new EXPEED(TM) advanced digital image processing system.
All functions are optimized for immediate response, freeing users to capture
special moments as they happen. The COOLPIX S510 is always ready to go, it
powers up within 0.7 seconds and the shutter releases in 0.005 seconds.
Optical lens shift Vibration Reduction (VR) image stabilization in COOLPIX
S510 counteracts the effects of camera shake in lower light conditions or when
shooting unsteady subjects to help achieve sharper results - perfect for
holiday parties. The COOLPIX S510 is chic and handy, sure to please the most
style-conscious individual.

    COOLPIX S510 - $329.95
    COOLPIX S700 - $399.95 featuring 12 megapixels with image sensor shift VR

    For the Carefree Traveller
    COOLPIX S51c

    Packing 8.1 megapixels, large 3.0-inch LCD monitor, 3x Zoom-NIKKOR lens
with optical Vibration Reduction (VR), the COOLPIX S51c gives users the
ability to capture everything from up-close portraits to panoramic snowy
landscapes. This camera offers the added convenience of built-in Wi-Fi
capability for wireless transfer of images to Nikon's Picturetown server where
images can be viewed and shared online. The Pictmotion function allows users
to create entertaining audio-visual shows by simply selecting favourite images
and movies, then combining them with music and visual styles - a terrific way
to share photos. Designed with smooth contours and a metallic finish, the
COOLPIX S51C fits comfortably in the hand, pocket, or purse, making it easy to
take along anywhere.

    COOLPIX S51c - $339.95
    COOLPIX S51 (without Wi-Fi) - $299.95

    For the Photography Aficionado
    COOLPIX P5100

    The new flagship model in the Nikon COOLPIX line-up, the COOLPIX P5100 is
a compact digital camera that offers advanced functionality and creative
freedom with its P, S, A and M exposure modes, combined with ease of operation
designed to satisfy camera enthusiasts. Powered by EXPEED(TM) advanced digital
image processing system, the 12.1 megapixel resolution gives users the power
to reproduce the finest details and subtle tones with precision and clarity.
It includes the compositional freedom of the 3.5x Zoom-NIKKOR lens and is
compatible with converter lens options that further extend wide-angled and
telephoto reach. With an optional i-TTL external flash unit, users can extend
the photographic range of their flash. Optical lens shift Vibration Reduction
(VR) image stabilization technology counteracts the effects of camera shake in
lower light conditions or when shooting unsteady subjects to achieve sharper
results. Camera enthusiasts will appreciate the traditional camera styling and
its quality-crafted body - made with solid magnesium alloy - which features a
comfortable grip covered in grid-pattern rubber and an optical viewfinder to
aid composition, particularly in brightly lit conditions.

    COOLPIX P5100 - $429.95
    COOLPIX P50 - $279.95 featuring 8.1 megapixels

    For the Soon-to-be Pro

    Nikon's award-winning(*) D40x makes it easy to switch to a digital SLR. The
D40x is one of Nikon's most affordable digital SLRs to date and features the
performance and handling advantages of Nikon's leading-edge technology in a
compact body. The D40x mobility and simplicity of operation make it possible
for first-time digital SLR owners to achieve beautiful images in a range of
picture-taking situations. It offers 10.2 megapixels and Nikon's acclaimed 3D
Matrix Metering for highly accurate exposure. Featuring near-instant power-up
time of .18 seconds, and a continuous shooting mode that makes it possible to
capture up to 100 JPEG images at speeds up to 3 frames per second, the D40x
razor-sharp autofocus can capture crisp images every time.

    (*) Best Entry-level digital SLR, Technical Image Press Association

    D40x Body Only - $779.95
    D40x set (D40x Body with AF-S DX NIKKOR 18-55mm f3.5-5.6 G ED II Lens) -
    D40x set (D40x Body with AF-S DX NIKKOR 18-135mm f3.5-5.6 G IF ED Lens) -

    D40 Body Only - $549.95
    D40 set (D40 Body with AF-S DX NIKKOR 18-55mm f3.5-5.6 G ED II Lens) -
    D40 set (D40 Body with AF-S DX NIKKOR 18-135mm f3.5-5.6 G IF ED Lens) -

    All in the Box

    The COOLPIX models are ready to go right out of the box, including
essential accessories, such as A/V and USB cables, and Nikon's software suite
for transferring and organizing photos. Nikon's digital SLRs include the
latest full release of Vincent Bockaert's Digital 123 interactive digital
photography learning tool and reference guide and Nikon's ViewNX. ViewNX is
the ultimate easy, yet powerful browser from Nikon, offering fast viewing of
JPEG, TIFF and NEF files and options for editing, sharing and organizing

    Exclusive Canadian Warranty

    Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the
D40, D40x, D50, D70s, D80, D200 and D300 digital SLR cameras, and a 5-year
warranty for all NIKKOR lenses purchased from a Nikon Canada Authorized
Dealer. Consumers can feel comfort knowing their investment is protected by
Nikon Canada's 2-Year and 5-Year Warranties with in-Canada service.

    About Nikon

    Nikon, At the Heart of the Image(TM), is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Canada
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras;
COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
products and Nikon sports and recreational optics. At the heart of every Nikon
camera is Nikon's Exclusive EXPEED(TM) advanced digital image processing
system. All Nikon Canada products are sold through a network of Nikon Canada
Authorized Dealers. For more information on Nikon Canada and its products and
services or to find a Nikon Authorized Dealer, visit

    (xx) Photos are available upon request

    Note: Specifications, design, product name, standard accessories and
release schedule may differ by country or area.

    Strategic/Ampersand runs a full evaluation program for all current Nikon
compact and digital SLR cameras; please contact us if you would like to be
added to the review list for any of these models.

    For Press Use Only

    Visit the ftp for product images and spec sheets
    user: nikon
    pwd: SAn1kon

    (xxx) FTP site is most compatible with Internet Explorer; also compatible
          with FireFox

For further information:

For further information: Katie Rankin, Julia Perreira,

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