Nikon Canada Offers Ideal Gifts for All Photo Enthusiasts with 2008 Holiday Line-up

    MISSISSAUGA, ON, Oct. 2 /CNW/ - Nikon Canada today announced its 2008
holiday line-up. Starting at $99.95 for compact digital cameras and $419.95
for digital SLRs, Nikon offers high quality and premium performance for every
skill level and budget. With cameras like the COOLPIX S60 featuring
touch-screen control, the P6000 with built-in GPS and the D90 featuring the
world's first digital SLR movie function(1), Nikon offers something for every
    Each COOLPIX camera in Nikon's holiday line-up comes equipped with
Nikon's original EXPEED(TM) advanced digital imaging system technologies and
Nikon's three unique image innovations - Face Priority AF, In-Camera Red-Eye
Fix and D-Lighting - all housed in stylish, intuitively designed bodies. There
are three distinctive lines of COOLPIX cameras: the "S" (Style) series, the
"P" (Performance) series and the "L" (Life) series, each offering the
performance and quality consumers have come to expect from Nikon. Nikon's
acclaimed series of digital SLRs make a great gift for the advanced
photographer who wants greater control and more creative options. Each digital
SLR in Nikon's holiday line-up comes standard with the exclusive imaging
technology that makes Nikon a leader in the imaging industry.
    "Whether users are new to digital photography or ready for an upgrade,
Nikon Canada offers a full range of cameras that combines advanced technology,
unparalleled performance and ease of use to produce superior photos every
time," said Gregory Flasch, National Advertising and Communications Manager,
Nikon Canada. "Taking professional quality pictures has never been easier with
Nikon's industry-leading digital SLRs. Our compact cameras continue to offer
easy and exciting options for taking and sharing holiday memories with family
and friends."

    COOLPIX "S" Series

    The Great Corporate Gift
    COOLPIX S560

    The COOLPIX S560 is the perfect gift for clients or the boss who wants to
reward staff for a job-well-done. The S560 includes 10 megapixels, 5x
Zoom-NIKKOR lens and a large, 2.7-inch LCD monitor for easy viewing and
quality pictures. With features like Blink Warning, which displays a message
when it detects a subject has blinked, and Smile Mode, which automatically
releases the shutter when a selected subject smiles, the S560 is perfect for
office parties or company events.
    The S560 is available in blue and black(2).
    Manufacturer's Suggested Retail Price (MSRP): COOLPIX S560: $249.95

    Great Gifts for Teenagers

    The COOLPIX S60 with touch-screen operation is the perfect gift for any
tech-junkie. The S60's touch-screen interface offers a choice of three HOME
screens with large icons that make fingertip control easy and accurate. The
only physical button on the S60 is the shutter release and even that is not
necessary with the new Smile Timer mode. This state-of-the-art camera also
includes a Draw Function, allowing the user to store handwritten memos as JPEG
files; and a Paint Function, allowing users to add memos and frames to images.
With 10.0 megapixels, 5x Zoom-NIKKOR lens and easy-to-use features like
One-Touch Zoom which commands the camera to zoom in and capture the subject
with just the right amount of framing, the S60 makes it easy to snap photos at
home, school or parties with friends.

    The S60 is available in espresso and burgundy(2).
    MSRP: COOLPIX S60: $369.95

    COOLPIX S52/S52c

    Combining sleek camera design with advanced features, the COOLPIX S52 and
S52c are stylish cameras that produce incredible pictures with ease. With
9.0 megapixels, 3x Zoom-NIKKOR lens and large 3.0-inch LCD monitor, the S52
and S52c give users the ability to capture everything from family portraits by
the tree to candid shots in the snow. Both cameras come equipped with
Pictmotion, allowing users to create in-camera slide shows complete with music
and movies and the WiFi-enabled S52c makes it simple to share pictures with
friends. The ultra-thin cameras fit easily into a pocket or purse, making them
an ideal option for that person on the list who doesn't want to miss a moment.
The S52 or S52c are both perfect choices for the stocking or under the tree.
    The S52 is available in black and red(2); the S52c is available in dark
    MSRPs: COOLPIX S52: $229.95; COOLPIX S52c: $279.95

    More Cameras From COOLPIX "S" Series

    The "S" or Style series offers advanced cameras in compact, stylish
bodies. The "S" series cameras are perfect for users looking for advanced
functionality without sacrificing flair. An ideal gift for the style-conscious
photographer, the "S" series cameras are slender enough to fit in the pocket
and sturdy enough to go anywhere.

    -   COOLPIX S210: Perfect for style-conscious photographer, the S210
        features 8.0 megapixels, 5x Zoom-NIKKOR lens and 2.5-inch LCD
        monitor, all housed in a razor thin, all-metal body; available in
        black, sapphire and plum(2); MSRP: COOLPIX S210: $169.95
    -   COOLPIX S550: Combining high performance with elegant design, the
        S550 features 10.0 megapixels, 5x Zoom-NIKKOR lens and 2.5-inch LCD
        monitor; available in black, sapphire and plum(2); MSRP: COOLPIX
        S550: $219.95
    -   COOLPIX S710: Blending refined design and quality construction with
        advanced features, the S710 comes equipped with 14.5 megapixels, 3.6x
        Zoom-NIKKOR lens and a large 3-inch LCD monitor; available in black
        (2); MSRP: COOLPIX S710: $349.95

    COOLPIX "P" Series

    Great Gift for Adventurous Friends
    COOLPIX P6000

    The new COOLPIX flagship model, the P6000, is a great gift for users
looking to combine the quality of digital SLR with the ease of a compact
camera. The P6000 offers photographers control with customizable features
inspired by Nikon's digital SLR cameras. The Command dial and customizable
function button lets users quickly change settings and the shoot menu provides
easy access to regularly used selections. Wired LAN support offers easy access
to the Internet and the built-in GPS unit can attach "geotags" with
information about latitude and longitude to each image file when the shot is
taken. The P6000 offers system expandability with optional tele-converter
lenses and a built-in accessory shoe that supports advanced i-TTL flash
control for external speedlights. With 13.5 megapixels, 2.7-inch LCD monitor
and 4x Zoom-NIKKOR lens, the P6000 delivers quality results with faithful
colour reproduction every time.

    MSRP: COOLPIX P6000: $499.95

    More Cameras From COOLPIX "P" Series

    The "P" or Performance series offers digital SLR functionality in a
compact camera. The "P" series cameras are an ideal gift for those seeking
greater more options and control in a compact camera.

    -   COOLPIX P60: Combining quality performance with classic styling, the
        P60 features 8.1 megapixels, 5x Zoom-NIKKOR lens and 2.5-inch LCD
        monitor; MSRP: COOLPIX P60: $189.95
    -   COOLPIX P80: Combining the unbeatable compositional freedom of an 18x
        Zoom-NIKKOR lens with traditional camera styling, the P80 features
        10.1 megapixels and 2.7-inch LCD monitor; MSRP: $399.95

    COOLPIX "L" Series

    The "L" or Life series offers powerful cameras that are easy to use. The
"L" series cameras are perfect for anyone looking for quick and easy-to-use
operation coupled with quality design and performance.

    Great Stocking Stuffers
    COOLPIX L16/L18

    The COOLPIX L16 and L18 make great gifts for anyone on your list. These
cameras combine simple operation with high performance, putting digital
photography within anyone's reach. The L16 and L18 feature a dedicated button
on top of the body to switch between shooting and playback mode and Easy Auto
mode, allowing users to power-up and shoot without worrying about settings.
With 7.1 and 8.0 megapixels respectively, 3x Zoom-NIKKOR lens and large
2.8-inch (L16) and 3.0-inch (L18) LCD monitors, the L16 and L18 make it easy
to take bright, beautiful pictures every time. The L16 and L18 are both a
perfect first camera for the soon-to-be shutterbug.
    The COOLPIX L16 is available in silver(2); the COOLPIX L18 is available
in black, ruby and sapphire(2).
    MSRPs: COOLPIX L16: $99.95; COOLPIX L18: $129.95

    Digital SLRs

    Great Gift for Parents

    For parents who have mastered their compact cameras and love digital
photography, Nikon's D60 makes switching to a digital SLR a snap! Simple
operation makes capturing brilliant pictures effortless, yet with a turn of
the Mode Dial, the D60 offers an array of advanced features for those wishing
to expand their creative photography skills. The D60's Active D-Lighting
feature can adjust the look of the final picture during shooting. Combined
with an extensive in-camera Retouch Menu, including a Filter Effects option
and in-camera NEF (RAW) processing, the D60 allows the user to edit like a
pro. With 10.2 megapixels, instant power-up time of 0.19 seconds, split-second
shutter action and up to three frames-per-second in continuous shooting mode,
the D60 is a holiday gift parents are sure to appreciate.

    D60 Body Only: $499.95
    D60 Set with AF-S DX NIKKOR 18-55mm f3.5-5.6 G VR Lens: $649.95

    Great Gift for Spouses

    The D90 is an extra special gift for an extra special photography
aficionado. The newest member of Nikon's digital SLR family, the D90 takes its
inspiration from Nikon's acclaimed flagship DX format camera, the D300. With
12.3 megapixels, extensive in-camera Retouch Menus, Scene Recognition System
with integrated Face Detection System and the Easy-to-Use Live View mode, the
D90 takes crisp, clear, professional quality photos. The D90 is the world's
first digital SLR(1) with a movie shooting function. D-Movie lets users shoot
video clips in HD format up to HD720p. The D90's image sensor is larger than a
typical camcorder, which means users can achieve higher image quality and
exceptionally high ISO performance even when shooting in low-light conditions.

    D90 Body Only: $1,119.95
    D90 Set with AF-S DX NIKKOR 18-55mm f3.5-5.6 G IF-ED Lens: $1,279.95
    D90 Set with AF-S DX NIKKOR 18-105mm f3.5-5.6 G ED VR Lens: $1,449.95

    EXPEED(TM) - The New State-of-the-Art Image-Processing System
technologies, only from Nikon

    Built on Nikon's innovative EXPEED(TM) advanced digital image processing
system technologies and incorporating the precision optics of a NIKKOR lens,
the latest Nikon cameras continue the longstanding tradition of
industry-leading photographic performance, superior image quality, advanced
functionality and ease-of-use.

    Exclusive Canadian Warranty

    Nikon Canada offers an exclusive two-year warranty for all COOLPIX and
D40, D40x, D50, D60, D80, D90, D200, D300 and D700 digital SLR cameras, and a
five-year warranty for all NIKKOR lenses purchased from a Nikon Canada
authorized dealer. Consumer's investment is protected by Nikon Canada's
warranties with in-Canada service.

    About Nikon

    Nikon, At the Heart of the ImageTM, is a world leader in digital imaging,
precision optics and photo imaging technology and is globally recognized for
setting new standards in product design and performance for its award-winning
consumer and professional photographic equipment. Nikon Canada distributes
consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and
System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R)
digital film scanners; 35mm film SLR cameras; Nikon software products and
Nikon sports and recreational optics. All Nikon Canada products are sold
through a network of Nikon Canada Authorized Dealers. For more information on
Nikon Canada and its products and services or to find a Nikon Authorized
Dealer, visit

    (xx)   Photos are available upon request

    Note: Specifications, design, product name, standard accessories and
    release schedule may differ by country or area.

    Pricing is subject to change: Refer to for the latest

    To see the full-range of Nikon COOLPIX cameras and digital SLRs, visit

    Strategic/Ampersand runs a full evaluation program for all current Nikon
compact and digital SLR cameras; please contact us if you would like to be
added to the review list for any of these models.

    For Press Use Only
    Visit the ftp for product images and spec sheets
    user: nikon
    pwd: SAn1kon

    (1) As of August 28, 2008, according to research conducted by Nikon
    (2) Colour selection may vary by country or region

For further information:

For further information: Julia Perreira, Anita Wong,
Strategic/Ampersand, (416) 961-5595,,

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