Nike Opens Flagship Store in Beijing

    BEIJING, Aug. 3 /CNW/ -- Nike (NYSE:   NKE) today opened a flagship store
in the heart of Beijing, underscoring the company's brand leadership in China,
strong growth momentum in one of Nike's largest markets, and its rapidly
expanding retail presence in more than 300 cities across the country.
    "It's extremely exciting to open a flagship Nike retail presence in one
of the world's great cities," said Nike brand President Charlie Denson, who
was in Beijing for the store opening. "China is one of Nike's biggest growth
opportunities, and one of the most dynamic retail markets in the world. Our
Beijing flagship store creates a strong brand statement with a compelling
world-class shopping experience. As we head toward the Olympics, we're
extending our brand leadership, deepening our consumer relationships and
building what we expect soon to be a $1 billion business and Nike's
second-largest market in the world."
    Nike athlete Liu Xiang, the world record-holder in the 110m hurdle and
the first Chinese track-and-field athlete to win a gold medal, was on hand for
the opening of the Nike store, located at Wang Fu Jing in one of Beijing's
premier shopping districts. The approximately 13,000-square-foot-store
features a full assortment of Nike product and is within walking distance of
Nike-sponsored Dong Dan Park, one of the city's most popular playgrounds with
multiple basketball courts and football pitches. FC Barcelona's two-time FIFA
Player of the Year Ronaldinho, along with teammates Gianluca Zambrotta and
Giovani Dos Santos, also made the Nike store opening one of their stops during
the club's current Asia tour.
    The Beijing store is the largest of approximately 3,000 Nike retail
destinations now open in China. Nike is China's leading athletic brand,
representing about a third of the market and significantly ahead of the
nearest competitor. Nike leads the market in basketball and football (soccer)
-- the two most popular sports among Chinese youth. Nike athletes such as Kobe
Bryant and LeBron James are extremely popular in China, which is the most
important basketball market in the world outside of the United States.
    Nike has been doing business in China for more than 25 years, first
sponsoring China's national basketball teams in 1980. For the Beijing '08
Olympics, Nike is sponsoring 22 of the 28 Chinese federations. At the 2004
Olympics in Athens, Nike sponsored 12 Chinese athletes who won gold medals.

    For Media: Video Highlights Package available

    Monday, August 6
    10:00 AM - 10:15 AM (EASTERN),
    AUDIO 6.2/6.8
    NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey
Inc., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC, which designs and markets athletic footwear and apparel for the
value retail channel.

For further information:

For further information: Media, Alan Marks, +1-503-671-2673, or 
+1-212-367-4447, or Investor Relations, Pamela Catlett, +1-503-671-4589, both
of  Nike

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