Nike Canada Corp. named official high performance sporting goods manufacturer of Vancouver 2010 Olympic and Paralympic Winter Games

    Team Canada 2010 hockey jerseys unveiled

    VANCOUVER, Aug. 17 /CNW/ - Nike Canada Corp. and the Vancouver Organizing
Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) announced
today that Nike has been named the Official Supplier of high performance
sporting goods for the upcoming Games and introduced the highly anticipated
Team Canada 2010 hockey jerseys.
    Nike, Hockey Canada, VANOC, the Canadian Olympic Committee (COC), and the
Canadian Paralympic Committee (CPC) showcased the new Team Canada 2010 hockey
jerseys at a news conference in Vancouver.
    "Nike has a long and proud history of supporting athletes and we're very
pleased by the opportunity to partner with the 2010 Winter Games," said Maria
Montano general manager, Nike Canada Corp. "We are very proud to unveil the
new Team Canada hockey jerseys that our hockey athletes will wear to help
bring back the gold. We expect fans will love it, especially since they will
be able to see it in action on home ice."
    Nike, in collaboration with Musqueam artist Debra Sparrow, designed a
unique jersey that incorporates several icons and cultural symbols of Canada's
rich history. The dominant imagery depicted inside the Maple Leaf crest
includes smaller maple leaves representing the gold medal counts for our
men's, women's and ice sledge hockey teams, as well as a thunderbird and eagle
- two powerful First Nations symbols supporting and protecting the central
Maple Leaf - and of course the heralded hockey player and stick.
    The jerseys also include the official Vancouver 2010 Olympic and
Paralympic Winter Games' emblems - a first for a Team Canada hockey sweater -
and the official logos of the COC and CPC.
    With a suggested retail price of $135 for a replica jersey, Team Canada
2010 jerseys come in red or white. The jerseys are available today in Nike
stores across Canada and at Hudson's Bay Company Bay stores. Later this fall,
they will be available at Olympic Stores in Vancouver, Whistler, at the
Vancouver International Airport and online at They will
also be sold at the Olympic Superstore at the Bay Downtown Vancouver and
hockey venue concession stands operated at Games time by VANOC's merchandise
concessionaire, XP Canada ULC.
    "We're pleased to welcome this global athletic brand leader to the
Vancouver 2010 team," said John Furlong, VANOC's Chief Executive Officer.
"Nike is a fitting addition to our sponsor family because of the company's
dedication to excellence and quality and their partnership helps us exceed our
domestic sponsorship goals for delivering great Games in 2010. It's very
exciting to see the 2010 jersey brought to life as a result of creative
collaboration between Nike, Hockey Canada, the COC, the CPC, and our team here
at VANOC."
    Under the Official Supplier agreement, Nike will have exclusive rights to
market and promote within the high performance sporting goods manufacturer
product category for the 2010 Winter Games and rights to associate with the
Canadian Olympic Teams competing at the Vancouver 2010 Olympic Winter Games
and the London 2012 Olympic Games. In return, Nike will make a financial
investment in the Games and provide a number of Team Canada replica 2010 ice
hockey jerseys to the Organizing Committee as part of its merchandising

    About Nike Inc.

    Nike Inc., based near Beaverton, Ore., is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment,
and accessories for a wide variety of sports and fitness activities.
Wholly-owned Nike subsidiaries include: Converse Inc., which designs, markets
and distributes athletic footwear, apparel and accessories; Cole Haan, which
designs, markets and distributes luxury shoes, handbags, accessories, and
coats; Umbro Ltd., a leading United Kingdom-based global football (soccer)
brand; and Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories. For more
information, visit

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's worldwide TOP Partners include Coca-Cola, Acer, Atos Origin, General
Electric, McDonald's, Omega, Panasonic, Samsung and Visa. VANOC's National
Partners are Bell Canada, Hudson's Bay Company, RBC Financial Group, General
Motors of Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier, the
British Columbia Lottery Corporation, Canadian Pacific, Insurance Corporation
of British Columbia (ICBC), Jet Set Sports, Ricoh Canada, Royal Canadian Mint
and Teck Resources. VANOC's Official Suppliers are 3M, Acklands-Grainger,
Aggreko, ALDA Pharmaceuticals Corp., Aquilini Investment Group, Birks, Britco,
Canada Post, Canwest Publishing, COLD-FX, Deloitte, Dow Canada, EPCOR, Garrett
Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Jackson
Triggs, Karl's Global Events Inc., La Presse, Millennium Development Corp.,
Molson, Nike Canada Corp., Nortel, Offsetters, Port Metro Vancouver, Purolator
Courier Ltd., Saputo, Sleep Country Canada, Sun Microsystems of Canada, The
Globe and Mail,, TransCanada, Vancouver Airport Authority, Weston
Bakeries, Workopolis and Wrigley Canada.

For further information:

For further information: Media contacts: Jason Macnaughton, VANOC
Communications, (604) 403-2734,; Jane
Shaw, Head of Corporate Communications, Nike Canada Corp., (416) 558-5945,

Organization Profile


More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890