Nielsen and Cognos Sign Strategic Agreement for Client-Facing Business Intelligence Solutions

    Leading consumer and media information company to standardize on Cognos 8
BI and Cognos Go! Mobile to power Nielsen Answers(TM)

    BURLINGTON, MASS. & NEW YORK, August 15 /CNW/ - Cognos (Nasdaq: COGN;
TSX: CSN), the world leader in business intelligence (BI) and performance
management solutions, and The Nielsen Company, the world leader in consumer
and media information services, today announced a multi-year strategic
agreement under which Nielsen will deploy Cognos 8 Business Intelligence in
the technology architecture it uses to deliver integrated information services
to its clients. Nielsen will also use Cognos 8 BI and Cognos Go! Mobile
internally to measure business performance in key areas such as finance,
operations and sales.

    "Working with an industry leader such as Nielsen is a privilege," said
Rob Ashe, CEO at Cognos. "Nielsen has a long, proven track record of
technology innovation and is very sophisticated and selective about business
intelligence solutions. We look forward to teaming with Nielsen to strengthen
its BI capabilities and accelerate development of client solutions that create
clear and measurable business benefits."

    The Nielsen Company provides its clients with a wide range of services,
including audience measurement for the television industry and information,
insight, analysis and advice about consumers for packaged good manufacturers
and retailers. Nielsen also serves clients in print media, online and mobile
services, entertainment, books, video and the music industries, and is a major
provider of business publications and trade shows.

    "Our partnership with Cognos will deliver significant benefits to Nielsen
and our clients," said Joe Willke, President, Global Consumer Product
Leadership, The Nielsen Company. "Cognos is not only the world leader in BI,
its technology is highly complementary with our existing information
architecture. Adopting Cognos 8 as our standard BI solution will enhance and
accelerate the growth of our current services, especially Nielsen Answers(TM),
and it will help us move faster to integrate information assets from across
The Nielsen Company to provide clients with innovative, high-value services."

    Nielsen Answers(TM), a web-based platform, is designed to put the best
information, analysis and advice into clients' hands quickly and easily. The
recently released Nielsen Answers 5.0 has been praised by industry observers
as the most complete information solution for the consumer packaged goods
industry. The integration of Cognos 8 into the next release of Nielsen Answers
will further enhance the functionality that Nielsen delivers to its clients as
well as provide opportunities for integrated and enhanced solutions across the
media, consumer, on-line, mobile and business media segments of The Nielsen

    Cognos 8 BI's open, standards-based service oriented architecture (SOA)
made it the ideal solution for Nielsen's enterprise-wide BI standardization
initiative. Cognos 8 BI's zero footprint and web services architecture will
speed deployment of Nielsen Answers, and its full range of BI capabilities
will provide rapid access to consistent data, integrated from any source and
customizable for every user's needs. Cognos Go! Mobile will also help users
make more informed decisions in context when mobile, while enabling IT to
further leverage existing investments in Cognos 8 BI to continue lowering the
overall cost of ownership.

    "As we continue to mobilize resources to bring broader, deeper solutions
to our clients, leveraging commercial technologies like Cognos will play a key
role in our success. Nielsen's investment in industry leading tools has always
distinguished us from our competitors, and this is another step in that
tradition," said Mitchell Habib, Executive Vice President, Global Business
Services at The Nielsen Company. "With a common platform, our teams will be
able to focus on our unique expertise - the rapid development of applications
and solutions for the clients and markets we serve. We are looking forward to
working with Cognos as a partner to extend our solutions, serve our clients
better and target new markets."

    About the Nielsen Company

    Nielsen is a global information and media company with leading market
positions and recognized brands in marketing information (ACNielsen), media
information (Nielsen Media Research), business publications (Billboard and The
Hollywood Reporter) and trade shows. The privately held company is active in
more than 100 countries, with headquarters in New York, USA, and Haarlem, the
Netherlands. For more information, visit

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at


For further information:

For further information: Media Contacts: Cognos Carrie Bendzsa,
613-738-1440 or For Cognos Lois Paul & Partners, LLC
Jessica Sutera, 781-782-5789 or Investor Relations:
Cognos John Lawlor, 613-738-3503 or Nielsen Gary
Holmes, 646-654-8975

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