Nicto takes flight with Transat - Transat Distribution Canada Inc. chooses Nicto to consolidate its customer data

    MONTREAL, Jan. 24 /CNW Telbec/ - Intégrale MBD, the Quebec leader in
business intelligence (BI) consulting and specialized intervention is proud to
announce that Nicto, the brand new turnkey business intelligence platform for
medium-sized and large enterprises, has just been chosen by Transat
Distribution Canada Inc. to consolidate its customer data.
    Like other large organizations concerned about being better prepared to
take on the stiff competition, Transat was actively seeking a technology
solution that could facilitate execution of its customer strategy and followup
of its customer communication initiatives. It was also looking to work with a
team that was capable of understanding the organization's challenges and
marketing goals as well as the impact of its strategies on its technological
environment, both in terms of the data in its systems and related decision
support mechanisms.
    "Of all the options we examined, Intégrale MDB was in a league of its
own, and with its Nicto custom solution, the choice was obvious. The Intégrale
team was best positioned to guide us in the marketing plan we're starting and
provide the in-depth technical support regarding integration and
interpretation of our customer data, along with a BI portal to track results.
It was a win-win solution for us," explained Martin Larocque, Senior Manager
of Internet marketing at Transat Distribution Canada.
    "For Nicto to take flight with Transat, a true Quebec success story, is
an honour and sheer joy. Our team spent over five years developing a
world-class solution for visionary customers who understand the impact that
technologies can have on the creation of a truly customer-focused strategy,"
said Jean-Marc Gravel, President of Intégrale MBD. Transat's commitment just
goes to show that, like American companies, an increasing number of Canadian
companies are seriously considering Software as a service (SaaS) solutions
like Nicto to be economical, secure, and financially viable alternatives to
the traditional database management solutions. With these new solutions,
companies can quickly, and with minimal risk, set up these information systems
that will henceforth hold strategic importance for their operations.


    Nicto is a marketing performance management tool mainly intended for
managers who recognize the importance of concrete results measurement and
proactive relational campaign management. Actually, it is a matter of a secure
Web portal that can be accessed by these managers anywhere and anytime and
that, fuelled by the company's key operational systems, allows them to monitor
all their activities in real-time. Equipped with quite a portfolio of key
performance indicators, a campaign management tool, an integrated customer
profile and an e-room, this portal does not require any special computer or
data query skills of the user. One could say that Nicto belongs to the new
generation of data visualization solutions that is democratizing access to
information for managers. For more information about Nicto, please go to


    Founded in 1990 to offer traditional marketing consulting services,
Intégrale MBD quickly established itself as one of the foremost database
marketing specialists in Quebec. In the interim, Intégrale MBD has acquired a
strong background in business intelligence, as well as in database creation,
management, and hosting. Its mission is still to help customers identify,
access, and structure strategic information embedded in their operating
systems, and use it to develop knowledge that represents a significant
strategic advantage for their growth. Intégrale MBD currently employs a staff
of twenty at its Montréal offices.

For further information:

For further information: Amély Tremblay, Morin Public Relations, (514)
289-8688, extension 226, 1 877 289-7007,; Source:  
Intégrale MBD

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