NHL, NFL, NBA, MLB Fathead Wall Graphics Now Available In Canada

    Fathead Grants Gem-Sen Exclusive Distribution in Canada

    TORONTO, Nov. 5 /CNW/ - Gem-Sen is appointed exclusive Canadian
distributor of Fathead(R), the fast-growing sports and entertainment brand
best-known for its life-size wall graphics. The collection launches at retail
stores nationwide November 2007 making gift giving for sports fans a no
brainer this holiday season.
    What makes Fathead so unique? For starters, a "Fathead" is a bold, cool,
colourful, high definition life-size wall-graphic of sports and entertainment
stars. Fathead makes the perfect gift for any fan. The 3-D-like,
visually-captivating, wow inspiring, Fathead product has become the
"must-have" item for the holidays. A special adhesive backing enables them to
be moved from wall to wall, making them a mobile and fun part of any family's
home-environment, and any room designer's dream.
    "The timing is perfect for Fathead to expand into the Canadian market
right before the holiday season", said Brock Weatherup, CEO, Fathead.
"Gem-Sen's knowledge and reach throughout the marketplace make them the ideal
distributor. We look forward to seeing the excitement our products create,
especially the NHL line, with Canadian fans of sports and entertainment."
    The Fathead product line includes NHL, NFL, NBA, MLB, Action Sports,
Sports Illustrated Swimsuit models, Star Wars, Spider-Man, Family Guy, The
Simpsons, Superman, Batman, Wolverine, The Thing, The Hulk, and much more.
From now until November 20th, Fathead will be sponsoring a $10,000 room
makeover; contestants enter by logging onto www.fatheadroommakeover.com.
    Fathead athletes are huge, measuring at least 6 feet tall by 3 feet wide
and helmets are 4 feet tall by 4 feet wide. With over 400 action-packed
designs to choose from, there is a Fathead for everyone. Fathead products will
retail from $79.99 up to $109.99. The Fathead collection will be available at
Sears, The Shopping Network, Columbia House, Spencer Gifts, select Zellers
locations and several other retail accounts across Canada in time for the
holiday season. To preview Gem-Sen's collection of Fathead(R) products, click
on the following link: www.gemsen.com/Pages/Pdf/Fathead.pdf

    About Gem-Sen
    Gem-Sen (www.gemsen.com) is a dynamic and growth oriented North American
logistics and marketing distribution outlet that specializes in distributing
and manufacturing high-profile licensed products in Canada and the United
States. Licenses currently offered by Gem-Sen include: Ultimate Fighting
Championship, World Poker Tour, Playboy, Orange County Choppers, Looney Tunes,
Hanna Barbera, Cadbury, Licensed Music Brands, Hustler, Piloti, Guinness and

    About Fathead LLC:
    The Livonia, Mich-based company whose products are commonly referred to
as Fatheads, has become the preferred home, personal and lifestyle décor
purchase for sports and entertainment enthusiasts of all ages. The most
popular Fathead product line consists of a colourful vinyl wall graphic of
popular sports stars, NASCAR race cars and entertainment characters. Fathead
LLC maintains license agreements with WMG, the NFL and PLAYERS INC.,
Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, MLBPA, MLS,
NASCAR, WWE. NBA Properties Inc, NHL and NHLPA, Dallas Cowboys Cheerleaders,
Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Time, Inc., Marvel
Characters, Inc., Warner Bros., Columbia Pictures Industries, Inc., and
Spider-Man 3, the Movie.
    Fathead LLC is a privately-held company led by Dan Gilbert, chairman and
founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert
also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan
and his partners also operate Flash Seats LLC, which replaces physical tickets
for sporting events with an electronic approach; and the American Hockey
League's Lake Erie Monsters franchise, that will begin play at Cleveland's
Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert
and his partners have invested include Michigan-based online promotions
company e-Prize.

For further information:

For further information: and sample inquiries please contact: Carolyn
Mendlowitz, Gem-Sen Marketing Director, Tel: (905) 660-3110 Ext. 235, Fax:
(905) 660-3108, Email: carolynm@gemsen.com

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