NHL athletes challenge hockey elite to complete their game

    Professional hockey athletes introduce Nike SPARQ training to Toronto's
    young and elite players

    TORONTO, May 13 /CNW/ - Professional NHL players united today to provide
young and aspiring hockey players with off-ice training tips and strategies.
Professional athletes Steve Stamkos of the Tampa Bay Lightning, Luke Schenn of
the Toronto Maple Leafs, and Sam Gagner and Andrew Cogliano of the Edmonton
Oilers, were on hand at the official launch of the new training program
specific to hockey on www.niketraining.ca.
    Nike SPARQ Training is a dynamic training system designed to build better
athletes by improving five basic elements of athleticism: Speed, Power,
Agility, Reaction and Quickness. At www.niketraining.ca, athletes can access
their SPARQ rating, compare themselves to other athletes and find a series of
unique drills and exercises to help them improve their overall athleticism.
    "The most important training I do at this point in my career is off the
ice," says Steve Stamkos, Tampa Bay Lightning. "Nike SPARQ Training has made
me a better overall athlete by improving the speed and power I need to perform
at the NHL level."
    Nike SPARQ Training, used by millions of athletes worldwide, will now
supply training information and baseline measurements for ambitious and
competitive Canadian hockey players who want to improve their game.
    "Nike SPARQ Training and the SPARQ rating system were developed with the
combined knowledge of athletic trainers, sport-specific scientists and NHL
strength and conditioning coaches," said Andrew Stewart, Nike Canada.
"Niketraining.ca is designed to provide a full hockey training experience.
Through dynamic exercise demonstrations and NHL trainer instructions, athletes
can train independently or find a SPARQ trainer to help them improve their
overall conditioning."
    The baseline scores used to tabulate the database were created at unique
data collection events earlier this year which measured the SPARQ score of
participating young hockey players from Calgary and Ottawa.
    To learn more about Nike SPARQ Training, please visit

    About Nike

    NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Cole Haan Holdings
Incorporated, which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Umbro Ltd., a leading United Kingdom-based global
football (soccer) brand; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel and
accessories. For more information visit www.nikebiz.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: and interview requests, please contact: Cathy
Mitchell, Melanie Dulos, APEX Public Relations, T: (416) 924-4442 ext. 236,
254, E: cmitchell@apexpr.com, mdulos@apexpr.com

Organization Profile

Nike Canada Ltd.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890