NFL leads search for top Madden players in 12 Canadian communities

    Top-three at each regional competition to receive a 32" Samsung LCD
    HDTV; Canadian EA SPORTS Madden Challenge champ to battle for a $100,000
    in prizes

    TORONTO, Sept. 17 /CNW/ - The National Football League, EA SPORTS and
Best Buy Canada announced today that they are searching for Canada's best
Madden NFL 08 players on Xbox 360.
    EA Madden NFL 08 is the latest installment of the top-selling football
video game franchise in North America, with more than 60 million copies sold.
    The Canadian EA SPORTS(TM) Madden Challenge will feature 12 regional
competitions, played on Xbox 360 at Best Buy stores across the country on
October 20 and 27, 2007:

    Madden players are encouraged to visit  or to register for their local tournament:

     DATE        CITY             VENUE                     ADDRESS
    Oct. 20  Vancouver, BC    Cambie Best Buy          Cambie & 6th Avenue
                                                       2220 Cambie Street
    Oct. 20  Calgary, AB      Northland Best Buy       Northland Village
                                                       5111 Northland Dr NW
    Oct. 20  Edmonton, AB     Edmonton South Best Buy  South Edm. Common
                                                       9931 19th Avenue NW
    Oct. 20  Woodbridge, ON   Woodbridge Best Buy      Piazza Del Sole
                                                       7850 Weston Road
    Oct. 20  Oakville, ON     Oakville Best Buy        Dundas & Hwy 403
                                                       2500 Winston Park
    Oct. 20  Mississauga, ON  Heartland Best Buy       Heartland Town Centre
                                                       1 - 6075 Mavis Road
    Oct. 20  Etobicoke, ON    Sherway Best Buy         167 North Queen Street
    Oct. 27  Regina, SK       Regina Best Buy          2125 Prince of Wales
    Oct. 27  Winnipeg, MB     St. James Best Buy       Next to Polo Park
                                                       810 St James Street
    Oct. 27  Ottawa, ON       Ottawa East Best Buy     Next to Linx Stadium
                                                       380 Coventry Road
    Oct. 27  Laval, QC        Laval Best Buy           Centre Laval
                                                       1560 boul.
                                                       Le Corbusier
    Oct. 27  Lasalle, QC      Lasalle Best Buy         Carrefour Angrignon
                                                       7077 boul. Newman
    Nov. 18  Toronto, ON      Metro Toronto            255 Front Street West
                              Convention Ctr

    "Last year's Toronto stop for our Madden Challenge was one of the most
exciting events on the tour," said Brian Movalson, Director of Sports
Marketing, EA SPORTS. "Taking these events internationally speaks to the
popularity of the EA SPORTS experience and shows that these video game
competitions have no borders."
    The top three finishers at each regional tournament will receive a
Samsung 32" Widescreen LCD HDTV. Regional winners will then be flown to
Toronto, given a first round bye in the national championship and a chance to
represent Canada at the 2007 EA SPORTS Madden Challenge Finals in December,
where a total of $100,000 USD in cash and Best Buy gift cards will be awarded
to the top-four finishers ($10,000 cash and a $50,000 Best Buy gift card for
first place, $5,000 cash and a $25,000 Best Buy gift card for second place,
and a $5,000 Best Buy gift card for the third and fourth place finishers).
Mexico and the United Kingdom will also execute national tournaments and send
representatives to Los Angeles. Winners from 26 U.S. cities will round out the
    Registration for all regional tournaments is offered online at or Registration is now open. Each
regional tournament will feature up to 64 participants. Participants will be
selected by random draw from all eligible registrants, and then compete by
controlling the NFL team of their choice. The 2007 EA SPORTS Madden Challenge,
hosted by Best Buy, will test the skills of thousands of gamers on Madden NFL
08 exclusively on XBox 360 consoles.
    There are no age limits or fees to participate. Tournament registration
and play is open only to residents of Canada. Eligibility restrictions apply.
Walk-in, on-site tournament registration will be accepted on the day of each
city's competition as space permits.
    In addition to entering regional tournaments, Canadians can also
participate in the Canadian 2007 EA SPORTS(TM) Madden Challenge by registering
directly in the national finals in Toronto (regional winners will be seeded
above random entrants at the national finals in Toronto). Walk-on, on-site
registration will be accepted at this event, as space permits.

    About Madden NFL Football

    Coming into its 19th year and with more than 60 million copies sold,
Madden NFL Football continues to stand out as the most popular sports
videogame franchise of all time.

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for videogame systems, personal computers and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS BIG(TM) and POGO(TM). More information about EA's products
and full text of press releases can be found on the Internet at

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer ( of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (, a technology service provider specializing
in computer support and home theatre installation. There are currently 48
stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and
Quebec. For more information about Best Buy, including store locations, visit

    About Xbox 360

    Xbox 360 is a superior video game and entertainment system delivering the
best games, unique entertainment features and a unified online gaming network
that revolve around gamers. Xbox 360 will have a portfolio of more than 300
games and will be available in nearly 40 countries by the end of 2007. More
information can be found online at

For further information:

For further information: Brian Findlay, Stellick Communications, NFL
Canada Communications, (416) 802-4062,; Heather
Seabrook, Best Buy Canada, (604) 412-1011,

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