Newspaper Readership Remains Strong in Fragmented Media Marketplace - CNA Issues Statement on NADbank's Release of 2006-07 Readership Study

    TORONTO, Sept. 19 /CNW Telbec/ - Newspapers are continuing to hold their
own in Canada's increasingly fragmented media environment, Anne Kothawala,
President and CEO of the Canadian Newspaper Association said today in a
statement responding to the release by NADbank (Newspaper Audience Data Bank)
of readership data in four Canadian markets.
    "The data confirms that newspaper readers continue to find value in the
pages of Canada's daily newspapers, whether in print or online," Ms. Kothawala
    "The story the numbers don't tell, but that needs to be underscored, is
who our readers are, and how are they reading the newspaper," she continued.
    "Newspaper readers are an important demographic group with higher levels
of disposable income. They crave information, whether editorial, news, or
advertising. They talk about what they read and see, and influence their
friends and family. In assessing the continuing vitality of newspapers, we
must also measure the quality of our readership and their level of
engagement," she said.
    In coming weeks, the CNA plans to drive awareness of these issues in a
nation-wide newspaper marketing campaign. Details will be announced shortly.
    The NADbank study is available from

    About the Canadian Newspaper Association

    The Canadian Newspaper Association is the voice of Canada's daily
newspaper industry. We promote the positive reputation of newspapers as an
essential medium that benefits all Canadians, and as an effective vehicle for
advertisers. The CNA is a vigorous champion of journalistic freedom and
democratic reform and is a valued source of industry information, trends and
best practices.

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For further information: and interviews: David Gollob, 1-800-536-7993,

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