Newsmen take shine to weather forecasting

    CALGARY, July 16 /CNW/ - Veteran newsmen Graham Duffy and Bob Poole are
two of three partners in a Calgary-based weather smart irrigation initiative
which is rapidly stretching its wings across Canada.
    Duffy, co-founder and CEO of Canoe, a leader in Canada's new media
industry, and Poole, former editor-in-chief of the Calgary Sun and the
Victoria Times Colonist, have teamed with irrigation innovator Darren Kovacs
to form ExactET, a company that focuses on water conservation, specifically as
it applies to landscape irrigation systems.
    ExactET's product, Rain Bird's ET Manager, ensures a client's irrigation
system delivers water only when the landscape needs it. To manage optimum soil
moisture balance, the ET Manager uses site specific information, along with
evapotranspiration (ET) data from the company's network of local weather
stations, to tell the irrigation system when to water.
    The result: significant water savings (up to 60%), deeper root systems,
and a green healthier landscape.
    Southcentre Mall in Calgary reduced water consumption by 66.2% in 2007;
The Sovereign Centre, also in Calgary, cut water consumption by 68% and the
head office of Beattie Homes, again in Calgary, reduced irrigation by 60.06%.
    Two years ago, ExactET had three weather stations, all of them in
Calgary. Now they have 35 stretching from Vancouver to Montreal. Cities where
ExactET has a presence include Vancouver, Kelowna, Kamloops, Calgary,
Edmonton, the entire Greater Toronto area, Ottawa and Montreal.
    ET Manager is the smart choice for municipalities, universities, schools,
parks, commercial buildings, planned communities, irrigation contractors,
condominium complexes, apartment buildings and property managers.

For further information:

For further information: Bob Poole, VP Marketing & Media, ExactET Smart
Weather, (403) 242-6660 Office, (403) 888-2467 Cellular,

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