News International selects Nstein's content management solutions for its newspapers

    The UK-based subsidiary of News Corporation to power the indexing of its
    multimedia assets with Nstein's text mining software

    MONTREAL and LONDON, United Kingdom, Oct. 30 /CNW Telbec/ - Nstein
Technologies Inc. (TSX-V: EIN), a leader in online publishing solutions for
newspapers, magazines and online content providers, today announced the
signing of a contract with News International Ltd., the UK subsidiary of News
Corporation. Nstein's Text Mining Engine from its Online Content Publishing
solutions will be used to index incoming pictures at News International. The
fast-track implementation is to be completed by the end of the year.
    News International, publishing four of the UK's top national
newspapers-The Times, The Sunday Times, The Sun and News of the World-receives
on a weekly basis tens of thousands of pictures and text files from various
feeds. The amount of content is growing so rapidly that it has become
increasingly difficult to manage effectively. By setting up its Content
Gateway project powered with Nstein's indexing software, News International
expects to greatly increase and enhance the processing and repurposing of its
digital files.
    "Nstein delivers industry-proven text mining solutions capable of
handling the growing content indexing needs and stringent requirements of our
business. Nstein's solutions, designed for the newspaper industry, as well as
the company's e-publishing experts were key to our decision to select their
company," stated Judith Dunn, Head of Group Publishing Services at News
International. "Improving the management and organization of our digital
assets is strategic to our operations, as well as helping our editorial teams
to rapidly search, retrieve and reuse these assets," Ms. Dunn concluded.
    Luc Filiatreault, President and CEO of Nstein, said: "We are glad to be
welcoming News International in the rapidly growing number of users of
Nstein's content management solutions. Newspapers face the daily challenge of
managing increasingly large volumes of digital assets with limited resources.
Nstein's text mining software is designed to automatically tag and
intelligently link these assets, therefore ensuring newspapers to fully
leverage and monetize their archives, as well as accelerate their content
    As part of the agreement, Nstein will also be providing professional
services to build a custom taxonomy for News International.
    News International is the 13th major media company in 2007 to choose
Nstein content management solutions for the media and electronic publishing

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      will be included in the Company's third quarter results (quarter ending
      September 30, 2007).

    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406,; Media: Rina Marchand, Marketing Manager,
Nstein Technologies Inc., (514) 908-5406,

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