MIAMISBURG, Ohio, Aug. 6 /CNW/ -- NewPage Corporation announced today
that Futura Laser(R), a premium No.1 coated paper for digital applications, is
now Forest Stewardship Council(C) (FSC) chain-of-custody certified
(SW-COC-001930). FSC is an international, nonprofit organization that develops
standards for responsible forest management, and accredits independent
third-party organizations to certify forest managers and forest product
producers to these standards.
Futura Laser is also third-party chain-of-custody certified to the
Sustainable Forestry Initiative(R) (SFI) and the Programme for the Endorsement
of Forest Certification (PEFC) schemes.
"Having an FSC chain-of-custody certified offering in the premium digital
papers line gives end users, paper specifiers and printers more paper options
on which to image, using the most environmentally sound combinations of
technology, media and equipment," says Michelle Garrett, NewPage marketing
strategy manager for digital papers. "Imaging companies now have the choice of
employing ultra low emissions emitting printing equipment, chain-of-custody
certified media and efficient work flow technologies to produce the highest
quality direct mail and marketing collateral. The result is little or no
printing waste, less obsolete printed material on the shelves, quicker time to
market and greater return rates, ultimately resulting in less discarded mail
entering the waste stream."
"Chain-of-custody" is the traceable path logs take from the forest,
through the pulp manufacturing process, to the paper mill, all the way through
to the certified product sold to an end user. Compliance with this standard
means that NewPage is established and engaged in "best practices" to obtain
wood and pulp from legal sources while avoiding wood from areas where human
rights have been violated, from high conservation value forests, from
plantations that have been converted from natural forests, and from
genetically modified trees. Chain-of-custody must be in place at all steps
along the supply chain in order for a Futura Laser printed label or package to
carry an FSC chain-of-custody label.
As of August 1, 2008, Futura Laser originating from NewPage warehouses is
FSC certified and will include the appropriate FSC documentation.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest
coated paper manufacturer in North America, based on production capacity, with
$4.7 billion in pro forma net sales for the year ended December 31, 2007. The
company's product portfolio is the broadest in North America and includes
coated freesheet, coated groundwood, supercalendered, newsprint and specialty
papers. These papers are used for corporate collateral, commercial printing,
magazines, catalogs, books, coupons, inserts, newspapers, packaging
applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan,
Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total
annual production capacity of approximately 4.5 million tons of paper,
including approximately 3.3 million tons of coated paper, approximately
900,000 tons of uncoated paper and approximately 300,000 tons of specialty
The Forest Stewardship Council(C) (FSC) is an international, independent,
not-for-profit organization that promotes responsible management of the
world's forests. The organization accredits third-party certifiers to ensure
that forest and forest products companies meet FSC principles and criteria for
environmental, economic and social standards. FSC is "The Independent
Assurance for Responsible Forest Management."
The Sustainable Forestry Initiative(R) (SFI) program is a comprehensive
system of principles, objectives and performance measures developed by
professional foresters, conservationists and scientists, among others that
combines the perpetual growing and harvesting of trees with the long-term
protection of wildlife, plants, soil and water quality.
The Programme for the Endorsement of Forest Certification (PEFC) schemes
is an independent, nonprofit, nongovernmental organization that promotes
sustainable forest management through independent third-party certification.
PEFC endorses the certification system of SFI.
For further information:
For further information: Media, Shawn Hall, NewPage, (937) 242-9373, Web