Newfoundland and Labrador to be Highlighted at Vancouver 2010 Olympic and Paralympic Winter Games

    VANCOUVER, July 4 /CNW/ - Newfoundland and Labrador's rich culture and
talented artists will be highlighted on the international stage as a result of
an agreement between the Province of Newfoundland and Labrador and the
Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC).
    The Honourable Danny Williams, Premier of Newfoundland and Labrador,
along with the Honourable Clyde Jackman, Minister for Tourism Culture and
Recreation, and John Furlong, Chief Executive Officer for the Vancouver 2010
Olympic and Paralympic Winter Games (VANOC), today announced that the province
has joined VANOC's Contributing Province/Territory Program (CPTP), with a
$1.5 million contribution toward Canadian athletes and the staging of the 2010
Winter Games.
    Premier Williams said the highlight of the province's involvement will be
a dedicated Newfoundland and Labrador Day held during the 2010 Winter Games.
Accompanied by a comprehensive media marketing campaign, the day will feature
several activities including a warm-up to that evening's Olympic Victory
Ceremony in Vancouver's BC Place Stadium, a networking event, arts
performances and concurrent celebratory activities to be held throughout
Newfoundland and Labrador.
    "Our government is proud to be a partner in the 2010 Winter Games, and we
look forward to contributing the rich cultural heritage of Newfoundland and
Labrador to this international phenomenon," said Premier Williams.
"Newfoundland and Labrador Day will be a series of highly-promoted activities
and events, both in Vancouver and here at home, which will focus the attention
of the world on our province and all we have to offer. Events in our province
will be designed to bring the Vancouver 2010 Olympic and Paralympic Winter
Games, and all they represent, to every Newfoundlander and Labradorian.
Newfoundland and Labrador truly arrived on the Olympic scene in 2006 when we
brought home Olympic Gold. In 2010, we will share more of our province with
the world through this partnership."
    Premier Williams said the high-profile nature of the 2010 Winter Games
offers a unique opportunity to showcase Newfoundland and Labrador's culture,
heritage and artistic community to a national and global audience.
    "Our presence in Vancouver will enable the province to pursue
opportunities for sport development and tourism marketing; and to develop
business contacts in a forum where many corporations will be represented,"
said Premier Williams.
    Mr. Furlong welcomed Newfoundland and Labrador to the 2010 Winter Games
team. He noted that while the Gushue Rink's Olympic gold-medal-winning team
brought enormous pride and celebration to Newfoundland and Labrador in 2006,
it also provided all Canadians with a truly golden memory.
    "Newfoundland and Labrador's generous commitment to the Games links the
country from coast to coast to coast for a once-in-a-generation opportunity to
showcase Canada's great reach and diversity," said Mr. Furlong. "We look
forward to celebrating Newfoundland and Labrador Day in Vancouver and sharing
the excitement of the Games, and the story of the province, with the world. It
will be the time of our lives!"
    Of the $1.5 million investment from Newfoundland and Labrador, $750,000
will go towards the Own the Podium 2010 program, which supports Canadian
athletes in their preparation for the Games, and $750,000 will be dedicated to
ensuring the province takes full advantage of a wide range of benefits
associated with the VANOC partnership.

    Those benefits include enabling Newfoundland and Labrador to:

    -  Organize a Newfoundland and Labrador Day at the 2010 Winter Games to
       promote the province. This event will focus entirely on Newfoundland
       and Labrador, feature a warm-up event to that evening's Olympic
       Victory Ceremonies, and tie into concurrent celebrations within
       Newfoundland and Labrador;
    -  Participate in the Cultural Olympiad, which will include opportunities
       for Newfoundland and Labrador artists;
    -  Enhance involvement in the Newfoundland and Labrador portion of the
       Torch Relay, which will arrive in the province prior to the Games;
    -  Encourage Aboriginal participation in the Games and preceding events;
    -  Develop plans to promote tourism, trade, and business investment;
    -  Access VANOC support for planning and promoting Newfoundland and
       Labrador events and activities associated with the Games;
    -  Access VANOC promotional materials;
    -  Use the Vancouver 2010 Olympic and Paralympic Winter Games and Own the
       Podium 2010 logos; and,
    -  Promote educational and volunteer opportunities relating to sport and
       culture, and encourage healthy lifestyles.

    Minister Jackman noted that in the past two years, the department
released two plans that will be supported by the province's participation in
the Games: in 2007, Active Healthy Newfoundland and Labrador - A Recreation
and Sport Strategy for Newfoundland and Labrador; and in 2006, Creative
Newfoundland and Labrador - The Blueprint for Development and Investment in
    "These strategies outlined both a financial and philosophical commitment
to promoting our culture, providing opportunities for artists, and to
encouraging active, healthy lifestyles for all residents," said Minister
Jackman. "Our involvement in the 2010 Winter Games supports and augments the
commitments made in those plans."


    Contributing Province/Territory Program

    VANOC's Contributing Province/Territory Program (CPTP) offers a
structured avenue for all provinces and territories to participate in the 2010
Winter Games. Under the CPTP, signatory provinces and territories receive a
package of benefits that create a close association with the Games, similar to
those of corporate sponsors. In return, participating provinces and
territories make a financial contribution towards the success of Canadian
athletes in 2010 through the Own the Podium 2010 program; culture and arts,
through the Vancouver 2010 Cultural Olympiad; and directly, to staging
successful Games in 2010. VANOC developed this new program in response to
interest demonstrated by Canada's provinces and territories outside of British
Columbia to allow for greater involvement in the Vancouver 2010 Olympic and
Paralympic Winter Games.


    VANOC's government partners provide funding, infrastructure, essential
service support and management services to the 2010 Winter Games, which will
contribute to lasting economic, sport, cultural and social legacies. VANOC's
government partners include the Government of Canada, the Province of British
Columbia, the City of Vancouver and the Resort Municipality of Whistler. To
date, members of VANOC's CPTP include Newfoundland and Labrador, Manitoba and
Ontario. VANOC's Venue Cities are Richmond, Surrey and the District of West
Vancouver. VANOC has also signed memoranda of understanding with each Canadian
province and territory.
    VANOC is responsible for the planning, organizing, financing and staging
of the Vancouver 2010 Olympic and Paralympic Winter Games. The Games will be
staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and
Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. For
more information, visit

    Newfoundland and Labrador

    Newfoundland and Labrador has been called the youngest and coolest
province in Canada - hip and contemporary with the best of modern amenities,
yet never far removed from the fabled history that resonates in music, crafts,
wry stories and colourful accents of the people.
    Economically, Newfoundland and Labrador is a province on the ascent, bold
and confident in its outlook and primed to rev up the engine of opportunity
and growth. As the province comes of age, its people remain among the warmest,
most welcoming and friendliest in the world.
    For more information, visit:

For further information:

For further information: Media contacts: Elizabeth Matthews, Director of
Communications, Office of the Premier, (709) 729-3960, 693-7291,; Roger Scaplen, Press Secretary, Office of the
Premier, (709) 729-4303, 727-0991,; Heather May,
Director of Communications, Department of Tourism, Culture and Recreation,
(709) 729-0928, 697-5061,; Jason Macnaughton, VANOC Media
Relations, (778) 328-6734,

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