New York's Finest buy

    NEW YORK, Jan. 21 /CNW/ - Telnic Limited (, the
registry operator for the new .tel top level domain (TLD) today announced that
the New York Police Department had purchased its trademark-protected .tel
domain name. With over 123 different local precinct telephone numbers,
emergency and non-emergency contact information and crime reduction
initiatives, a .tel will provide easy and clear access for anyone to get in
touch with who they need to especially from mobile devices.
    "Many public service organizations have a large number of services, all
with different contact points," said Khashayar Mahdavi, CEO of Telnic. "With a
.tel domain, the ability to organize all services in an easy-to-navigate way
means that information is delivered quickly and easily, taking the stress out
of finding the right information. Now, New York's finest will be just a click
    Other public service organizations and utilities with trademarks are also
registering their .tel domains during the trademark protection Sunrise period.
La Poste, the French postal service, has also registered its .tel domain which
might be used to signpost people to all of the different services it offers,
from finding a post code to tracking a delivery of your package by SMS or the
locations and contact details of its retail outlets. Additionally, the French
national railway company SNCF also registered its .tel domain to be able to
provide everything from customer service and emergency contact information
through to travel information, all from a single point of entry.
    The National Health Service (NHS) in the UK also registered its .tel
domain, enabling people in future to access all of the information and health
services that it currently offers, including telephone and online health
advice for people to use in the first instance rather than calling the
emergency services immediately. It can also quickly set up and take down
emergency telephone numbers to respond to epidemics where many people are
looking for information or reassurance on viruses or large scale accidents.
    Mahdavi adds: "Clearly, the number one priority for public services and
amenities is to provide a clear way for people to get the information they
need quickly. As .tel domains are focused solely on contact information, they
provide the best way for people to gain access to the services they need
regardless of the device they are using."
    Towns, cities, municipalities and other public sector and government
services that don't own their trademarks can all apply for their .tel domains
from February 3rd 2009. More information on .tel and how to purchase them can
be found at

    About Telnic Limited

    Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please visit .tel was launched to trademark holders on December 3,
2008 and will be launched to everyone else on February 3, 2009.

For further information:

For further information: Jennifer Taylor, Account Supervisor, Edelman,
New York, Tel: (212) 819-4867, Email:

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