New Walkman Players Feature A Cordless Solution, An OLED Touch Screen And Noise Cancelling Technology

    CES BOOTH No. 14200, LAS VEGAS, Jan. 7 /CNW/ - Today at the Consumer
Electronics show, Sony unveiled its latest Walkman(R) MP3 players. They
include the W-series Walkman(R) MP3 player NWZ-W202, featuring a cord-free,
wearable design, and the X-series Walkman(R) Video MP3 player NWZ-X1060 that
not only supports Wi-Fi technology - but for the first time - features an
Organic Light Emitting Diode (OLED) touch screen and digital noise
cancellation capability.
    "Each new Walkman series has different points of appeal that integrate
Sony's latest technologies and engineering prowess," said Junior Ali, Director
of Marketing for Portable Audio Products at Sony of Canada Ltd. "These devices
provide a unique audio experience that satisfies consumers who demand
innovation, performance and convenience from their digital music player
without sacrificing the sound quality."

                      X-Series Walkman Video MP3 Player

    The new X-Series Walkman Video MP3 player focuses on enhancing
audio/video playback with hardware that enables best of breed performance and
an amazing portable experience.
    Incorporating a wide 3-inch OLED touch screen, the display delivers a
picture with extremely high contrast, exceptional colour reproduction and a
rapid response time. Usability is also enhanced with this model as the device
utilizes both touch panel operation and a hybrid button system to improve upon
the navigation experience.
    Along with the superb video experience, the X-series Walkman Video MP3
player delivers incredible sound quality utilizing Sony's Digital Clear Audio
Technologies: Digital Amplifier "S-Master," Digital Noise Cancelling and
Digital Sound Enhancement Engine (DSEE). These digital clear audio
technologies fill in the high tones that can be lost during file compression,
enhance the bass, minimize distortion and maintain a consistent channel

                       Digital Noise-Cancelling Arrives

    To further enhance the listening experience, Sony's X-series Walkman(R)
Video MP3 players are the industry's first to offer digital noise cancelling
technology. Having this feature integrated into the device allows for amazing
audio fidelity via the accompanying 13.5 mm EX headphones. The video MP3
player uses a unique digital noise cancelling (DNC) software engine to block
out ambient noise, while providing a high-quality audio experience. The
headphones deliver premium noise cancellation, along with balanced and rich
    Sony's DNC software engine makes it possible for the digital noise
cancelling device to work most effectively on an airplane, which uses a
different filter in the digital signal processor specifically tuned for this
environment. Travelers can turn on the noise cancelling feature and get peace
and quiet even without listening to music.

                             Prime Connectivity

    Utilizing built-in Wi-Fi technology, the X-series Walkman Video MP3
players let you access an Internet web browser and such other features as
direct podcast downloads, YouTube(TM) streaming, and a "Related Links"
function for a quick search of content via YouTube(TM) using the name of the
song, artist or album.
    Marking Sony's first Walkman product with Wi-Fi integration, the X-series
Walkman Video MP3 player is a smart device for consumers who want to stay
connected at all times.

                       W-Series Walkman(R) MP3 Player

    The W-series Walkman MP3 player boasts an industrial design that is
simple and cord-free. Perfect for audiophiles who seek a second device for the
gym and leisure use, the NWZ-W202 model is a showcase of Sony hardware
expertise and sound engineering - all within an active headphone design. This
design eliminates the inconvenience of wires and makes it easier to listen to
music virtually anywhere, anytime.
    In addition to the sound quality provided by its 13.5mm EX headphones,
the new W-series Walkman MP3 player also includes Sony's ZAPPIN(TM) function,
which offers an effortless way of browsing, searching and listening to music
without a display. The ZAPPIN mode, operated with a Jog Dial, helps you find
tunes easily by playing popular clips of each song in your device's music
library until a favorite is selected.

                               Wearable Music

    Fitness fanatics or those who do anything active while listening to music
are freed from headphone cords with the W-series Walkman MP3 player. With its
compact, light weight body, this design fits comfortably behind-the-neck. The
new player also offers a quick charge feature which allows the device to play
back up to 90 minutes of music with only a three-minute charge and up to 12
hours of music with a full charge. By eliminating cords, the W-series Walkman
MP3 player makes taking your music with you that much easier.
    With the supplied "Content Transfer" you can easily transfer non-DRM
music files by "drag and drop" from online music services such as iTunes(TM)
to the Walkman device. It also comes with accessories, including a holder and
charging stand with a USB miniB plug.

                           Pricing and Availability

    The X-series Walkman video MP3 players will be available in May and will
come in the following configuration in black:

    -   The NWZ- X1060 has about 32GB of internal storage and the recommended
        price is still to be determined.

    The W-series of cordless Walkman MP3 players will be available in April
and come in the following configuration:

    -   The NWZ-W202 will be offered in black, white, violet and pink, has
        about 2GB of internal storage and will cost about $100.

    About Sony of Canada Ltd.

    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 81 Sony Style retail locations across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Canada, the United Way of Canada and Earth Day Canada.

For further information:

For further information: Candice Hayman, Sony Canada Public Relations,
(416) 718-5048,

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