New Vision for Future Living Environments

    How Can We Obtain Healthy and Climate-Neutral Buildings in the Future?
    VELUX Sets Out Six Real-Life Experiments to Pursue Some Answers to This

    HOERSHOLM, Denmark, July 14 /CNW/ - VELUX launches their vision for
future living environments - a concept named Model Home 2020. With this
concept, VELUX aims for climate-neutral construction and optimal indoor
comfort with fresh air and natural daylight.

    (Photo: )

    In the EU today, we spend 90 % of our time indoors, in buildings that
represent over 40 % of the total energy consumption(1). Up to 30 % of the
building mass does not contribute to nor provide a healthy indoor climate(2).
    These figures add up to a considerable challenge for how we think and
consider the construction of buildings in the future. VELUX products being
part of the construction business, we have formulated a strategy to take
active part in developing sustainable buildings: We pursue an innovative and
competitive approach to building design that enhances living comfort while
reducing the energy consumption of the buildings to fulfil even the most
ambitious regulatory standards. VELUX take up the challenge through
formulating new ideas and professional parameters for climate-neutral
construction with sustainable living.
    The ideas are tested by performing six real-life unique experiments that
reflect and respond to different climatic, cultural and architectural
conditions. VELUX has a long tradition of performing experiments to test
ideas. "One experiment is better than a thousand expert views" was a statement
our founder, Villum Kann Rasmussen, lived by from the very beginning of the
    The result of an experiment is open until the time it has been carried
out. "We wish to develop and experiment with how we think about our future
living environments, and realise the ideas as experiments. Model Home 2020 is
our framework for such experiments. Each experiment will bring us closer to
our vision: a house that is climate neutral and dynamically adjusts to its
environment to create an optimal indoor climate", says CMO Michael K Rasmussen
from VELUX.
    The houses will be open for 6-12 months after completion, and will then
be inhabited. The energy consumption and the indoor climate conditions will be
monitored during the use. The monitoring is the completion of the experiment.
The six houses will be placed in:

    2009: Denmark (Copenhagen and Aarhus) and Austria

    2010: France, Great Britain and Germany

    The houses in Denmark and Great Britain are made in cooperation with
VELFAC - our affiliate company producing facade windows.

    VELUX A/S creates better living environments with daylight and fresh air
through the roof. Our product programme contains a wide range of roof windows
and skylights, along with solutions for flat roofs. In addition, VELUX offers
many types of decoration and sun screening, roller shutters, installation
products, products for remote control and thermal solar panels for
installation in roofs. VELUX, which has manufacturing companies in 10
countries and sales companies in just under 40 countries, is one of the
strongest brands in the global building materials sector and its products are
sold in most parts of the world. The VELUX Group has around 9,500 employees
and is owned by VKR Holding A/S. VKR Holding A/S is a limited company wholly
owned by foundations and family. For more details, visit

    VELFAC A/S produces unique window and facade systems for several European
markets and employs more than 1,000 motivated employees in six countries.
VELFAC turns over more than DKK 1.5 billion, primarily on markets in northern
Europe. Our vision is to bring life, light and fresh air to people. We make
windows that last a lifetime and therefore place stringent energy and
environmental demands at all design and production phases, right through to
the finished product. VELFAC products are supplied with an environmental
declaration, which means that precise documentation has been produced for the
environmental impact of the production, use and disposal of our windows. The
environmental declaration can be downloaded from The
company is part of the VKR Group, of which VELUX A/S is another member. The
VKR Group is undergoing continuous growth and currently employs some 15,000
employees in more than 40 countries.

16 December 2002 on the energy performance of buildings

    (2) Jon Ayres, Occupational Medicine 2005;55:417-418

For further information:

For further information: VELUX A/S: Lone Ellersgaard, Communications
Manager, tel. +45-45-16-48-18, E-mail:

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