New Technology Backgrounder From Fujitsu Microelectronics Describes the Advantages of the 1394 Automotive Standard for In-Vehicle Networks

    Details on New MB88395 Controller for 1394 Automotive Networking

    SUNNYVALE, Calif., May 6 /CNW/ -- Fujitsu Microelectronics America, Inc.
(FMA) today published a new technology backgrounder entitled "How the 1394
Automotive Network Simplifies Infotainment Delivery."

    The new backgrounder describes the 1394 Automotive standard, which
provides the bandwidth, flexibility, cost-effectiveness, and technological
features to satisfy requirements for infotainment networking. The new Fujitsu
1394 Automotive controller incorporates all the advantages that IEEE 1394
brings to the automotive world, while providing a wealth of added
functionality that simplifies system integration and minimizes costs.

    The backgrounder begins by comparing the three leading contenders for
automotive infotainment networking--1394 Automotive, Media Oriented System
Transport (MOST), and Gigabit Ethernet--and outlines some of the tradeoffs
involved in selecting a networking technology. The paper then describes the
new Fujitsu MB88395, a single-chip controller IC that complies with
IEEE-1394-2008. As the world's first 1394 Automotive controller for HD video
in-vehicle networks, the chip integrates PHY/Link, 800 Mbps bus speeds and
built-in SmartCODEC compression.

    "This new technology backgrounder highlights the advantages of the 1394
Automotive standard by providing a good analysis of three competing in-vehicle
networking technologies," said Akio Nezu, senior manager of product marketing,
Automotive Business Group at Fujitsu Microelectronics. "At the heart of these
comparisons is the single-chip Fujitsu 1394 Automotive controller -- the
MB88395 -- which opens up an enormous variety of opportunities for
infotainment systems for today and tomorrow."

    For a copy of the technology backgrounder, visit
per/tb_ 1394info.html

    About Fujitsu Microelectronics America, Inc.

    Fujitsu Microelectronics America, Inc. (FMA) leads the industry in
innovation. FMA provides high-quality, reliable semiconductor products and
services for the wireless, automotive, consumer, and other markets throughout
North and South America. For more product information, please visit the
company's web site at or address e-mail to

    All product names mentioned herein are trademarks or registered
trademarks of their respective owners.


For further information:

For further information: Emi Igarashi of Fujitsu Microelectronics
America, Inc., +1-408-737-5647,; or Dick Davies of
IPRA, +1-415-652-7515,, for Fujitsu Microelectronics
America, Inc. Web Site:

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