New super-slim LUMIX FX35 digital camera offers Panasonic's first 25mm wide-angle lens

    LUMIX FX35 Packs a 25mm Ultra-Wide-Angle Leica Lens Plus Panasonic's
    Advanced Intelligent Auto Mode

    MISSISSAUGA, ON, Jan. 29 /CNW/ - Panasonic Canada today announced the
DMC-FX35, the newest addition to its popular line of super-slim LUMIX
FX-Series digital cameras. Complete with Panasonic's first-ever 25mm
ultra-wide-lens, the 10.1 megapixel FX35 features a 4x optical zoom,
Panasonic's Advanced Intelligent Auto mode, a LEICA DC VARIO-ELMARIT lens
offering f2.8 brightness and the new fourth generation Venus Engine image
    "With the Panasonic LUMIX FX35's 25mm ultra-wide-angle lens, we are
providing consumers with a camera that captures remarkable and unprecedented
width and depth - all available in a slim camera that is small enough to carry
in a pocket or small purse," said Doug Borbath, Senior Product Manager,
Panasonic Imaging Group. "Consumers are gradually beginning to understand the
value of wide-angle lenses. The FX35 can help them capture almost double the
frame(1), meaning they can squeeze twice as many friends into the group shot,
which we're confident will make for some happy digital photographers."
    To achieve a 25mm ultra-wide-angle lens in the slim design of the FX35,
Panasonic developed a new unevenly thick concave meniscus EA (Extra high
refractive index Aspherical) lens. Working closely with Leica to meet their
strict standards on lenses, the LUMIX FX35's lens comprises of seven elements
in six groups, including four aspherical lenses with six aspherical surfaces.
    Panasonic's Advanced Intelligent Auto mode expands Panasonic's system of
intuitive technologies with the addition of Intelligent Exposure and Digital
Red-eye Correction. Consisting of seven advanced and intuitive technologies,
Advanced Intelligent Auto mode allows the consumer to rely on the advanced
technologies happening automatically, without changing any settings, thus
taking high-quality photos is easy and effortless. Advanced Intelligent Auto
mode includes:

    -   Intelligent Exposure - With this new feature, photos will no longer
        be under or over-exposed. Instead, the FX35 instantly analyzes the
        framed image and adjusts the brightness in areas that are too dark
        because of dim lighting, backlighting or the use of a flash.

    -   Digital Red-eye Correction - This feature helps to eliminate the red-
        eye problem that sometimes happens when taking flash shots at night.
        Incorporated into the camera, the built-in flash emits a small
        preliminary flash before the main flash, detects red-eye and
        digitally corrects it.

    -   MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system
        shifts to compensate, helping to prevent a blurry image.

    -   Intelligent ISO - With Intelligent ISO, the FX35 can determine if the
        photo subject is moving and change the ISO setting and shutter speed
        accordingly, thus giving a blur-free photo.

    -   Intelligent Scene Selector - Intelligent Scene Selector senses the
        ambient conditions, recognizes the shooting environment and will
        automatically select the appropriate scene mode from: Scenery,
        Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive
        technology helps the consumer use the most common scene modes that
        are built into the camera, but often go unused, without making any
        manual adjustments.

    -   Face Detection - Face Detection detects faces anywhere in the frame,
        even if they are moving, and automatically chooses the optimal focus
        and exposure settings so portraits come out clear and crisp.
        Panasonic's Face Detection detects up to 15 faces.

    -   Quick AF - The Quick AF (auto focus) system starts to focus on the
        subject by just pointing the camera to the subject, thus minimizing
        the AF time.

    The FX35 features a fourth-generation high-performance image processing
LSI, the Venus Engine IV. The Venus Engine IV produces higher-quality digital
photos, as compared to the Venus Engine III predecessor, with an advanced
signal processing system that produces a quick response time. The shutter
release time lag is as short as 0.005 second, making it easier to capture
sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the
DMC-FX35 can snap 2.5 shots per second at full resolution(2). Also, in
High-Speed Burst shooting mode(3), it fires an incredible 6 shots-per-second,
plus unlimited consecutive shooting(4), which lets the consumer snap photos
until the memory card is full.
    Consumers can view slideshows on the FX35's 2.5-inch LCD, and new this
year, can also add mood-appropriate music, choosing from natural, slow, urban
or swing tunes.
    The LUMIX FX35 incorporates an Intelligent LCD, which detects the
lighting condition and controls the brightness level of the LCD in 11 fine
steps, to offer a display with the most appropriate clarity in any situation.
Furthermore, the High Angle mode makes the LCD screen extremely easy to view
when the camera is held high, such as when shooting over a crowd.
    The LUMIX FX35 is capable of recording 720p High Definition motion
pictures and 1920 x 1080 pixel High Definition-ready photos that perfectly fit
a wide-screen (16:9) HDTV. Many Panasonic VIERA Plasma and LCD HDTVs have an
integrated SD Memory Card slot, so viewing still images is as simple as
inserting the SD card. The newly added HD component output capability means
consumers can enjoy watching still and motion images in stunning HD quality by
simply connecting the FX35 via an optional component cable (DMW-HDC2).
    The DMC-FX35 will be available in March 2008 in black and blue models
with a manufacturer's suggested price of $379.99.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    (1) Comparison to 35mm film camera
    (2) Maximum 5 images in standard mode/3 images in fine mode.
    (3) In 2-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9)
    (4) The consecutive shooting speed varies with the memory card, image
        size, and image compression mode.The number of shots depends on the
        memory card size, battery life, image size and image compression

For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831,; Ryan Lockhart, Environics Communications,
(416) 969-2749,

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