New sulfate-free, made-in-Canada shampoo and skincare offer options for organically-minded families

    Certified organic bath products are priced right and sized right for

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    TORONTO, June 10 /CNW/ - d'Avicenna Inc. launched today its new line of
sulfate-free certified organic hair care and body care products.
    "Families are becoming more budget conscious these days, but not everyone
is willing to use potentially harmful chemical products in order to save some
money," says Shahin Kalantari, d'Avicenna's President and the developer of the
line. "With this sulfate-free line I wanted to offer a high quality certified
organic alternative to families that want pure, safe and effective products
without putting a dent in their budget during these uncertain economic times."
    The line offers two shampoos, conditioner, shower gel, liquid soap and
body lotion that are:

    -  Free from sulfates, parabens, fragrance, SLS, 1,4-Dioxane, silicones,
       petroleum-based or other artificial ingredients
    -  Certified organic by Certech Registration under one of the world's
       strictest standards for cosmetics
    -  Safe for the whole family including toddlers
    -  Sized right to last (500ml)
    -  Priced right not to put a dent in the family budget
    -  Vegan
    -  Not tested on animals
    -  Made in Canada

    D'Avicenna Inc. is the maker of eaurganic, a full line of certified
organic skincare products which also includes make-up remover, cleanser,
toners, moisturizers and facial treatments. Visit

    About Certech Organic Certification

    In order to be certified under IOS Cosmetics Standard, products must
contain no less than 95% natural ingredients and at least 95% of the plant
ingredients must be certified organic. Also, the products cannot contain any
silicones, parabens, synthetic colorants, perfumes, petroleum-based and
ethoxylated ingredients, or GMOs. The production process and facilities must
meet strict quality operation system regulations (GMP, ISO.) For more
information visit

    About d'Avicenna Inc.

    d'Avicenna was founded and is headed by Shahin Kalantari, a chemist with
more than 20 years' experience in the development of natural skin care
    d'Avicenna is a wholly owned Canadian company and it is ISO 9001-2008
    d'Avicenna is committed to upholding organic certification and to
developing products that are safe for consumers and for the environment.
    d'Avicenna is a signer of the Compact for Safe Cosmetics - - eaurganic products are listed on the Skin Deep:
Cosmetic Safety Database -
    d'Avicenna is a member of the Organic Trade Association - -
and the Organic Council of Ontario -

    Other links:
    eaurganic Blog -

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For further information:

For further information: Media Contact: Happie Testa, D'Avicenna Inc.
Marketing & Communications, Cell (416) 832-5296, Bus. (416) 546-2604,; For a complete listing of social media releases
available through CNW Group, please visit our calendar at

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