TORONTO, Nov. 15 /CNW/ - Baby boomers and Generation Y (broadly defined
as those born between 1979 and 1999) may have less of a generation gap than
one might assume. New research from Robert Half International and Yahoo!
HotJobs reveals that Millennials share many of the same concerns as more
tenured workers when it comes to saving for retirement, finding a solid
healthcare plan and achieving work-life balance. However, Millennials aren't
concerned only with the benefits their employers provide. They also expect a
lot from their company leaders and look to them as partners in success and job
In a just-released guide, What Millennial Workers Want: How to Attract
and Retain Gen Y Employees, Robert Half International and Yahoo! HotJobs
examine the professional priorities of the most senior members of Generation
Y - those who have already started a career or will soon start one. More than
1,000 adults ages 21 to 28 were polled for the project.
"The research depicts a pragmatic, future-oriented generation that holds
many of the same values as its predecessors," said Reesa Staten, senior vice
president and director of workplace research for Robert Half International.
"Yet, certain distinctive qualities, such as a desire for very frequent
feedback from their managers, are unique to this generation. Generation Y
expects a lot of its leaders. Making sure supervisors of Gen Y professionals
have supportive management styles can go a long way in attracting and
retaining these workers, who will play a greater role in organizations as more
baby boomers retire."
Big expectations of company leaders
Survey respondents rated working with a boss they respect and can learn
from as the most important aspect of their work environment, ahead of having a
nice office space, a short commute or working for a socially responsible
company. Those surveyed also indicated that they expect more "face time" from
their supervisors than a weekly status meeting. The majority of Gen Yers (60
per cent) want to hear from their managers at least once a day.
Redefining a successful future
Most survey respondents appeared optimistic about the future, but this
isn't a group whose idealism overshadows practical concerns, according to the
study. When evaluating job opportunities, for example, the research shows that
salary, benefits and room for professional growth are top concerns for this
group. While 46 per cent of Gen Yers consider their career prospects better
than previous generations, many respondents feel they also will have to save
more money for retirement and study harder than generations past. In fact,
nearly three out of four (73 per cent) Gen Yers surveyed said they will likely
go back to school to obtain another academic degree or certification.
A corner office or impressive job title doesn't equal success for Gen Y,
the survey results suggest. In fact, respondents ranked "a more prestigious
job title" last among seven factors that would prompt them to leave their
current positions. Opportunities for professional growth and advancement rated
a greater career priority, the research shows.
Keeping their options open
Like most employees, Gen Yers crave challenge on the job. The top factors
that would tempt Gen Yers to look for greener pastures are added pay and
benefits, opportunities for advancement, and more interesting work. Even firms
that provide some of these incentives may not be able to keep Gen Y staff
members for the long term. Four out of 10 respondents said they plan to stay
at their job up to two years; only one in five foresees staying at his/her
current job six years or longer.
"Millennials never stop marketing themselves," said Tom Musbach, managing
editor, Yahoo! HotJobs. "This means companies must constantly be in recruiting
mode with current employees."
The survey was conducted in the second quarter of 2007 by an independent
research firm. It includes a total of 1,007 web interviews of people 21 to 28
years old who are employed full-time or part-time, and have post secondary
degrees or are currently attending a post secondary instituation. Among those
surveyed, 505 were males, and 502 were females.
About Robert Half International
Robert Half International is the world's first and largest specialized
staffing firm with more than 350 staffing locations in North America, South
America, Europe and the Asia-Pacific region. The company's professional
staffing divisions include Accountemps(R), Robert Half(R) Finance &
Accounting, and Robert Half(R) Management Resources, for temporary, full-time
and senior-level project professionals, respectively, in the fields of
accounting and finance; OfficeTeam(R), for highly skilled temporary office
support; Robert Half(R) Technology, for information technology professionals;
Robert Half(R) Legal, for project and full-time staffing of lawyers, law
clerks, paralegals and legal support personnel; and The Creative Group(R), for
creative, advertising, marketing and web design professionals. For more
information about the specialized staffing and recruitment divisions of Robert
Half International, visit www.rhi.com.
About Yahoo! HotJobs
Yahoo! HotJobs (http://hotjobs.yahoo.com) is the fastest growing Web site
among the leading job boards, with +43.3 per cent traffic growth during
January - September 2007, versus 2006 (comScore Media Metrix). As a leader in
the online recruiting industry, Yahoo! HotJobs has revolutionized the way
people manage their careers and the way companies hire talent.
NOTE TO EDITORS: For a copy of What Millennial Workers Want: How to
Attract and Retain Gen Y Employees or to schedule an interview for local
commentary in Toronto, Calgary, Winnipeg, Edmonton or Vancouver, please
contact Jason Chapman at firstname.lastname@example.org or (416) 350-2330 extension
For further information:
For further information: Robert Half International, Jason Chapman, e.
email@example.com, p. (416) 350-2330 extension 62070