MindFit Back on Track Launches During Breast Cancer Awareness Month
NEW YORK, Oct. 1 /CNW/ -- As women fight breast cancer, one of the
lingering effects of chemotherapy is a brain befuddling effect known as
"chemofog" or "chemobrain." The lost keys, the forgotten appointments and the
feeling of not quite being back to normal can cause many women to become
A new software product, MindFit Back on Track(TM), created by CogniFit,
Ltd., helps women regain their mental acuity and fend-off chemofog. The
program is specifically designed for women who have undergone, or are still
undergoing, chemotherapy for breast cancer and are experiencing problems in
their cognitive function. MindFit Back on Track is launching in October as
part of Breast Cancer Awareness Month.
By using MindFit Back on Track for 20 minutes per day, three days a week,
women can give their brains a "workout" spanning 14 different cognitive skill
areas including short-term memory, coordination, attention focus, reaction
time, memory recall and hand-eye coordination.
"When we began developing cognitive assessment and training software
years ago, we wanted to create solutions for those groups who would benefit
most from a non-invasive, drug-free, self-directed therapy. Breast cancer
survivors were at the top of our list due to the lingering effects of
chemofog," said Dr. Eveyln Shatil, head of cognitive sciences for CogniFit,
Dr. Shatil continued, "To our knowledge, this is the only cognitive
assessment and training product on the market for cancer survivors. We have
scientifically proven that cognitive functioning can be improved by exercising
your brain on a regular basis. Cognitive training may be the most gratifying
among the activities patients engage in. MindFit Back on Track is
intellectually invigorating and fun, allowing women to regain their sense of
purpose and self-sufficiency."
Similar to having a personal trainer, MindFit Back on Track's patented
Individualized Training System enables the software to adapt to user's unique
skills and needs. After an initial assessment, the program automatically
creates 24 tailored training sessions with 21 different challenging tasks.
When users complete the preliminary three-month session, MindFit Back on Track
reassesses progress and offers a new regimen.
MindFit Back on Track is available online at a suggested retail price of
US$149, or US$129 for a downloadable version. In October, visit
www.e-mindfitness.com for special Breast Cancer Awareness Month savings of
US$15 with promo code: BOT15.
MindFit Back on Track and CogniFit are trademarks of CogniFit, Ltd. All
other trade names are the property of their respective owners.
This release is available on the KCSA Worldwide Web site at www.kcsa.com.
CONTACT: Shelley Pfaendler / Rachel Hoey
212-896-1248 / 212-896-1220
firstname.lastname@example.org / email@example.com
For further information:
For further information: Shelley Pfaendler, +1-212-896-1248,
firstname.lastname@example.org, or Rachel Hoey, +1-212-896-1220, email@example.com, both of
KCSA Worldwide for CogniFit, Ltd. Web Site: http://www.e-mindfitness.com