New Seagate Replica PC Backup Appliance Makes Data Backup and Recovery Effortless

    Automatically Replicates Your Entire PC for Continuous and Complete
Protection of Precious Memories

    SCOTTS VALLEY, Calif., April 27 /PRNewswire-FirstCall/ -- Continuing its
commitment to helping people preserve, protect and enjoy their digital
content, Seagate (Nasdaq:   STX) today introduced a new backup appliance that
completely eliminates the need to manually learn, manage, or dedicate any time
to the backup process. Unlike most backup utilities, the new Seagate(R)
Replica(TM) backup appliance is a complete PC backup system, which
automatically and continuously stores up-to-date copies of everything on a PC,
including installed applications, operating system, e-mail, pictures, music,
movies, Internet bookmarks and settings. Available in two configurations, the
Seagate Replica solution delivers seamless backup for either a single PC or
multiple PCs in a household.

    "The computer continues to become an indispensable family tool for
homework, e-mail, storing digital photos and downloading Internet videos,"
said Kurt Scherf, vice president and principal analyst, Parks Associates. "As
consumers today continue to amass increasing volumes of digital content,
having an easy, time-efficient way to backup computers in the home will become
an imperative."

    Protecting digital assets and memories is important, but life is also
increasingly busy. Research by Parks Associates indicates that one-third of
consumers do not currently backup the content on their PCs, and of those that
do backup, do so rarely because of the daunting, labor-and time-intensive task
of burning CDs/DVDs or manually dragging-and-dropping individual files to
flash drives. Some people simply don't remember to backup their digital
content. The Seagate Replica backup appliance breaks down these barriers by
eliminating the effort - no lengthy installation, scheduling or drag-and-drop
is required. With the Seagate Replica backup solution there is no need to
spend time rifling through countless files, photos and folders to determine
what has been or still needs to be saved; simply connect a single USB cable,
click OK to the software license and the entire PC is backed-up, not just
individual files and folders. After this simple action of accepting the
software license, the Replica backup appliance continues to run
behind-the-scenes, so that no further interaction with the application is
required. Additionally, when the Replica backup appliance is left connected to
the computer, it will perform a continuous and complete backup of everything
so the computer is not left vulnerable between backup events as it would be
with scheduled software.

    "While people continue to amass digital content, many still don't
understand the importance of backing up their libraries of personal memories,
or they don't take the time," says Terry Cunningham, senior vice president,
Seagate Branded Solutions. "Our goal is to deliver solutions that provide
thorough backup protection yet are easy to use, time-efficient and simple to
understand, and the Seagate Replica is about as easy as it gets."

    Digital Life Insurance
    Industry research estimates that a computer system crashes every 15
seconds and one out of five computers loses data as a result of a virus or
crash. With the Seagate Replica, people no longer need to shed tears over lost
files or valued family photos as a result of a computer failure or virus.
Using the Replica backup system, people can now easily restore the entire
contents of their PC, without having to spend countless hours manually
installing applications and copying files, or hunting through stacks of CDs,
flash drives and DVDs in the hope of finding all of their backed up files.
Additionally, if a file is accidentally deleted, it can be easily retrieved.
There is no complicated software or new user interface to learn.

    The multi-PC version of Seagate Replica backup appliance includes a dock
and is available for homes with two or more PCs for a manufacturer's suggested
retail price (MSRP) of $199.99. A single-PC version of the Seagate Replica is
recommended for use with individual laptop or desktop computers and is
available for a manufacturer's suggested retail price (MSRP) of $129.99.
Seagate Replica will be available in May. Please check for
more details.

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    More detailed information about the Seagate Replica backup appliance can
be found at

    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disk drives and storage solutions, providing products for a wide-range
of applications, including Enterprise, Desktop, Mobile Computing, and Consumer
Solutions. Seagate's business model leverages technology leadership and
world-class manufacturing to deliver industry-leading innovation and quality
to its global customers, with the goal of being the time-to-market leader in
all markets in which it participates. The company is committed to providing
award-winning products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around the globe
and at

    Copyright 2009. Seagate Technology LLC. All rights reserved. Printed in
USA. Seagate, Seagate Technology, and the Wave logo are trademarks or
registered trademarks of Seagate Technology LLC or its affiliates in the
United States and/or other countries. Replica is either a trademark or
registered trademark of Seagate Technology LLC or one of its affiliated
companies in the United States and/or other countries. All other trademarks or
registered trademarks are the property of their respective owners. When
referring to hard drive capacity, one gigabyte, or GB, equals one billion
bytes and one terabyte, or TB, equals one trillion bytes. Your computer's
operating player may use a different standard of measurement and report a
lower capacity. In addition, some of the listed capacity is used for
formatting and other functions, and thus will not be available for data
storage. Seagate reserves the right to change, without notice, product
offerings or specifications.


For further information:

For further information: Siobhan Lyons, +1-408-328-2247,, or Nathan Papadopulos, +1-408-328-2167,, both of Seagate Web Site:

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