Benefits Include Enhanced Organizational Performance and Bottom Line
NEW YORK, Aug. 14 /CNW/ -- More than ever, organizations are using
executive coaching to enhance performance across the enterprise by grooming
high potential employees, while also supporting high-performing executives and
leadership teams, according to a new study, Trends in Executive Coaching: New
Research Reveals Emerging Best Practices. The research findings were released
today by DBM, a global outplacement, coaching, and career management firm and
the Human Capital Institute (HCI), a global professional association and
educator advancing the science of strategic talent management.
The study of nearly 500 top business and human capital leaders shows that
the demand for executive coaching services is growing due to increased
credibility and demonstrated impact on the enterprise. The vast majority of
respondents (78%) view coaching as a credible and effective way to enhance an
individual's effectiveness in driving the performance of an organization. Key
-- Organizations are benefiting from a high return on investment (ROI)
for executive coaching.
-- More than three-quarters of enterprise executives view executive
coaching as credible and valuable.
-- Investment in coaching is on the rise as organizations strive to build
ready pipelines of talent.
Organizations benefit from a high return on investment (ROI) of executive
"DBM's research reinforces that executive coaching can generate
significant rewards within an organization," said Karen O'Boyle, President of
DBM North America. "Businesses that invest in human capital by effectively
leveraging executive coaching to groom talent throughout the enterprise are
witnessing a significant impact on both operational excellence and the bottom
Of the study respondents who calculate ROI, 77% believe that executive
coaching provides their organizations with a solid return. These individuals
estimated levels ranging from a minimum of 100% ROI to more than a 500%
The research found that organizations are using a combination of metrics
and qualitative factors when evaluating the success of executive coaching.
Organizations measuring direct financial impact most often track:
-- executive output (33%), such as sales revenue and productivity
-- quality improvements (23%), such as increased reliability or decreased
-- cost savings (23%)
-- turnover (21%)
In addition to tracking direct evidence of financial return,
organizations also considered a variety of qualitative factors when measuring
the impact of coaching. These included:
-- achievement of agreed upon development objectives (84%)
-- anecdotal evidence of success (83%)
-- assessment from the coach (82%)
-- other people's perceptions of the coachee (79%)
-- coachee's ability to be promoted or to take on new responsibilities
A majority of enterprise executives (78%) view executive coaching as
credible and valuable.
"Executive coaching has become an ideal talent management tool for
increasing business performance and making a company's best people better,"
said Peyton Daniel, Senior Managing Director & Coaching Practice Leader for
DBM North America. "Years ago, organizations hired coaches only to support
their top tier executives or to 'fix' bad hires. These days, coaching is
viewed as very positive and demonstrates an organization's commitment to the
employee's success in both current and future roles. Furthermore, coaching is
increasingly provided to mid-level executives, as well."
According to the study, the business community has embraced executive
coaching as a versatile leadership development tool that can be used to
proactively enhance the effectiveness of already high-performing and capable
Interestingly, organizations reported that the predominant use for
coaching is to address derailing behaviors. However, when asked to rank the
top circumstances where executive coaching has the greatest impact,
"addressing derailing behaviors" placed third. The top three opportunities for
coaching engagements that can have the greatest impact include:
1) developing "high potential" candidates for succession planning (29%)
2) helping a capable executive achieve a higher level of performance (28%)
3) addressing derailing behaviors (22%)
Investment in coaching is on the rise.
Organizations are planning to increase their investment in coaching,
specifically in order to build a ready pipeline of talent and ensure top
talent achieves mission-critical objectives. Future investments are shifting
due to evolving outcomes desired, according to the study.
Organizations on the whole plan to increase their use of coaching in
-- groom high-potential employees (62%)
-- help capable executives achieve higher levels of performance (58%)
-- enhance the effectiveness of leadership teams (48%)
-- provide on-demand coaching for short-term, targeted situations (44%)
The most significant planned decreases in the use of coaching, according
to survey respondents, include:
-- addressing derailing behaviors (14%)
-- guiding career decisions (12%)
"Executive coaching is clearly an important tool for organizations
seeking to embrace the talent economy," said Allan Schweyer, Executive
Director and SVP of Research at HCI. "Talent management executives recognize
that executive coaching can not only enhance situational learning, but also
lead to enhanced performance and a competitive advantage in the marketplace."
About the Study
DBM conducted a research study in partnership with the Human Capital
Institute on trends and emerging best practices in Executive Coaching. The 472
respondents were from a wide cross-section of industries and were comprised of
HR Business Partners (32%), top Human Resources Executives (26%) and the
remainder in Organizational Development and/or Training/Development roles
DBM is a leading global outplacement, coaching, and career management
firm providing services to private and public companies, not-for-profits and
governments. Visit www.dbm.com to learn more.
The Human Capital Institute is a global network of more than 115,000
members in 40 countries committed to shaping the world's new talent economy.
Visit www.humancapitalinstitute.org to learn more.
For further information:
For further information: David Keathley of DBM, +1-404-325-4100,
firstname.lastname@example.org Web Site: http://www.dbm.com