New organization to focus on risk reduction and leadership

    Canadian athletes join cause to reduce injuries in "extreme sports"

    TORONTO, Oct. 4 /CNW/ - Olympic downhill skier Brian Stemmle and other
Canadian Olympic and professional athlete ambassadors have joined J Smarts, a
new organization dedicated to educating and fostering youth leadership and
risk mitigation through an experiential learning environment.
    Speaking to more than 500 students at Michael Power/St. Joseph High
School, a Toronto athletic powerhouse, the organization's new logo and mandate
were revealed by Dr. Christopher Mazza, president and CEO of Ornge, Ontario's
provider of transport medicine. Ornge has first-hand experience with the
medical aftermath of trauma. For example, this year's trauma season (May to
September 2007) Ornge transported more than 800 trauma related cases.
    "J Smarts will tap into youth culture and extreme sports as a platform to
educate youth on risk mitigation. By embracing their culture we hope to
provide youth with the tools they need to participate in the sports they love
without having to experience the services of our organization," said Mazza.
"Fostering leadership and empowering our youth will help them to reduce their
risk of injury while they push their physical limits."
    Four-time Olympian Brian Stemmle shared his experiences and inspiring
story. "A near death experience like mine helps show that it's how we
participate in sports that can change our lives," explained Stemmle.
    By getting young people to think it thru, J Smarts will promote the
health, wellness and safety of youth in a program that accepts independence
and the need to take risk. "In partnership with Muskoka Woods we will be
piloting a program that seeks to engage our young people and provide them with
the tools and experiences they need to make their own choices," added Mazza.
    "Muskoka Woods is very proud and excited to be a founding partner of the
J Smarts program with Ornge," said John McAuley, Muskoka Woods president and
CEO. "We look forward to adding value to the program in schools and during the
summer at our camp," he added.
    J Smarts is developing a day program to be piloted in the summer of 2008
which will include activities such as waterskiing, wakeboarding, ropes,
mountain biking, skateboarding and winter survival training. A south central
location is being identified and developed.

For further information:

For further information: Contact: Christine Bujold, Ornge Communications
Officer, (416) 531-7577; On site contact: Marilyn McCrea, (cell) (416)

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