New option for dental hygiene services a reason to smile

    Survey suggests more than 25 per cent of Toronto residents not getting
    recommended care

    TORONTO, July 9 /CNW/ - There is no better reason to smile than to show
off healthy teeth and gums. Now Torontonians need to look no further than
Yonge and Eglinton, the site of Independent Dental Hygiene Centres Inc.'s
(IDHC) flagship location, bringing an affordable and convenient alternative to
dental hygiene services currently being provided at traditional dental
    The first of their proposed network of many Centres across the Greater
Toronto Area (GTA), IDHC offers more affordable services in a relaxing
environment, with reduced waiting times and longer hours, including evenings
and weekends, at locations near the subway, making it easier for people to
make oral health a priority.
    "We're the first organization in Ontario to offer this approach in
multiple locations and therefore represent an important advance in preventive
oral health care," said Alan E. London, MD, President and CEO of IDHC.

    Improving access to dental hygiene

    Last fall, the Ontario government amended the Ontario Dental Hygiene Act,
allowing dental hygienists to clean an individual's teeth without the presence
of a dentist. The goal of the legislative change is to improve choice and
access to preventive oral care services.
    Traditionally, people wishing to have their teeth cleaned would first
have to be examined by a dentist, who would then give an 'order' for the
client to access dental hygiene care.

    Dental care habits in the GTA

    The findings of a recent survey into the dental habits of the GTA suggest
IDHC's arrival could have many residents smiling. The survey found more than
one-quarter (27 per cent) of the 445 respondents aged 18 years and over aren't
getting their teeth professionally cleaned by a dental hygienist twice yearly
as recommended to maintain good oral health.
    Lack of dental coverage appears to be a major reason why respondents fell
short of the mark, with 22 per cent of those without coverage reporting they
did not have any dental services performed in the last year.
    "Everybody should have access to professional, affordable and convenient
preventive oral care, including the self-employed, contract workers or others
without insurance coverage," said London.

    Importance of oral health

    "Cleaning teeth is a specialty and dental hygienists have a distinctive
role to play as health care providers," said Amina Zaidi a senior dental
hygienist with IDHC. "The fact is, some people could use a 'brush up' in their
dental hygiene routines and we're here to help. Oral health is important
because it plays a major role in overall health and well being."
    According to Dr. London, regular cleaning and maintaining good oral
health is key to decreasing the risk of developing numerous diseases, from
gingivitis to heart disease which have the potential to negatively affect
overall health and vitality.
    The Yonge and Eglinton location is located just steps from the subway,
with easy street access. It sets the standard of convenience that will be
reflected in other Centres as the IDHC network expands throughout the GTA. The
next Centre is scheduled to open in September at Yonge and Sheppard.
    IDHC was founded in October 2007 by Drs. Brian H. Price and
Howard Rocket. Drs. Price and Rocket are the entrepreneurs behind Tridont
Dental Centres which opened 107 locations across Canada during the 1980's. The
pair has also been credited with transforming all of the professions in Canada
by championing the right of all professionals to advertise their services. The
Supreme Court of Canada decision in 1990 bears their name.
    To celebrate the grand opening, IDHC is offering a $99 introductory offer
covering the initial assessment, cleaning, plaque removal, intra-oral camera
photos and polishing (up to one hour) by a registered and licensed dental
hygienist. IDHC services are covered by dental health plans.

    Survey details:

    The survey was conducted by Harris/Decima in December 2007. Results were
obtained by means of a Web survey completed by 445 residents of the Greater
Toronto Area (GTA) aged 18 and older. With a sample of this size, the results
are considered accurate within +/- 4.7 percentage points, 19 times out of 20.

    About IDHC:

    Independent Dental Hygiene Centres Inc. is a new and innovative
healthcare concept that represents an important advance in preventive oral
health care. IDHC offers affordable prices, convenient hours and accessible
locations for dental hygiene services. The flagship location is located at
2233 Yonge Street. Just steps from the subway, with easy street access, it
sets a unique standard of accessibility as the IDHC network of Centres
eventually expands throughout the Greater Toronto Area. For more information,

For further information:

For further information: Kyle Rooks, Cohn & Wolfe, (647) 259-3300,; Aliya Ladha, Cohn & Wolfe, (647) 259-3273,

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