New on Chabanel: an innovative real estate project centered on design

    MONTREAL, June 11 /CNW Telbec/ - More than 100 influential
representatives of the real estate industry gathered today at a luncheon which
took place at 433 Chabanel for the presentation of the "New
unlimited", a project developed by Groupe Dayan. Guests were invited on a tour
of newly-renovated spaces already occupied by recent tenants. Combining
commerce, creativity and lifestyle, the project brings together coffee shops,
boutiques, office spaces, lofts and a variety of multi-purpose areas, in the
heart of this district rich in commercial heritage.
    The "New Chabanel... design unlimited" comprises five buildings situated
along Chabanel Street, including 99, 125, 225, 333 and 433, where the most
important cluster of Canadian leaders in the fashion and design industry are
already established. Many more blue-chip names of the fashion and design
industry are expected to join them shortly.
    The "New Chabanel... design unlimited" project is intended to optimize
the value of the existing real estate infrastructure which already boasts a
rich history in the North-American fashion industry. The project was inspired
by the latest trends in technology and design and is guided by a mission to
respect fundamental principles of sustainable development. To make it a
reality, Groupe Dayan recruited experts in the field of sustainable
development to ensure that the project both respects the most recent
environmental standards as well as maintains its heritage value. For example,
it features the installation of sophisticated, high-tech systems that control
lighting and heat and help to minimize energy consumption. 433 Chabanel
possesses one of the largest green roofs in Montréal.
    According to M. Albert Ezerzer, Vice-President, Operations of Groupe
Dayan, "Despite the economic difficulties presently experienced in the real
estate industry, we are convinced of the value of the "New Chabanel" project
and of the positive impacts it will have on Montréal." He specifies that the
"New Chabanel" promises to be one of the most dynamic and exciting commercial
districts and remain a focal point in fashion and design in Montréal and
    Furthermore, the City of Montréal and the Ahuntsic-Cartierville Borough
are contributing to the revitalisation of Chabanel with an investment close to
20 million dollars of which the first phase has already been initiated.

    About Groupe Dayan

    Groupe Dayan holds, manages and develops a diversified real estate
portfolio in the residential, commercial, light industrial and office areas.
Globally, the company manages 150 million dollars in real estate investments
divided over 5 million square feet in the heart of Montréal. Group Dayan is a
pioneer in projects that add value to Montréal's heritage. The company's
vision is to optimize existing structures through inspired renovations that
meet the evolving needs of the marketplace while respecting sustainable
development principles. Amongst the prestigious projects of Group Dayan are
the W Hotel, 4446 St-Laurent Boulevard and 355 Sainte-Catherine West.

    For additional information on the New Chabanel Project
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For further information:

For further information: or to plan an interview: Melissa Maloul-Cohen,
Office: (514) 845-2257, ext. 228, Cellular: (514) 554-2487,

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