New Nintendo DSi Ushers in Era of Personalization and Sharing

             Two Cameras, Interactive Audio and Nintendo DSiWare
                   Provide Creative, Customized Experiences

    VANCOUVER, April 2 /CNW/ - On April 5, Nintendo launches Nintendo
DSi(TM), the third iteration of the best-selling portable video game system
and the latest evolution in hand-held gaming. Nintendo DSi gives new and
veteran gamers the ability to customize, personalize and share their
experiences with friends and family. Two built-in, interactive cameras let
people snap and modify photos, while recorded sounds can be played and
manipulated in interesting and imaginative ways. Also on April 5, Nintendo
will launch the Nintendo DSi Shop, a new online storefront where users can
redeem Nintendo DSi Points to download an ever-growing variety of inventive
games and applications. Nintendo DSi will be available in North America in
Blue or Black at an MSRP of $199.95.
    "The idea of entertainment has broadened, allowing consumers the ability
to express their creativity through personalization and customization," said
Ron Bertram, Nintendo of Canada's vice-president and general manager.
"Nintendo DSi comes equipped with built-in software and features, such as the
cameras and audio playback, that stimulate players' imagination allowing them
to further enhance their portable gaming experience by making it their own."
    Beyond the creative user experience, these features also give developers
the tools to create new games and applications not previously possible. In the
same way that WiiWare(TM) has given developers big and small a way to deliver
their most original games directly to Wii(TM) users, Nintendo DSiWare(TM)
provides access to the latest and most inventive hand-held games from a
variety of studios and genres. Here are the Nintendo DSiWare titles that will
be available when the Nintendo DSi Shop launches:

    -   WarioWare(TM): Snapped! - Using the built-in Nintendo DSi camera,
        this outrageous title puts players right at the centre of fast-paced
        mini-games, challenging them to race the clock and get a peek at
        Wario's photo album.
    -   Bird & Beans(TM) - Using an elastic tongue, players must scramble to
        collect falling beans. The harder a bean is to catch, the more points
        it's worth.
    -   Brain Age(TM) Express: Math - In this math-focused edition of the
        popular Brain Age series, players can enjoy a mix of new and familiar
        training exercises. A new Themes mode also lets Nintendo DSi users
        experiment with images and voice recordings in fun, unusual ways.
    -   Master of Illusion(TM) Express: Funny Face - This game uses your
        Nintendo DSi as a prop in a card trick. Draw a face on the touch
        screen and astound your audience as the face tells them which playing
        card they picked.
    -   Art Style(TM): AQUIA(TM) - The newest addition to the eye-popping Art
        Style series, this mesmerizing underwater puzzle game challenges
        players to help a scuba diver reach the ocean floor by matching a
        series of coloured blocks.

    In addition to a diverse, constantly expanding lineup of DSiWare game
titles, visitors to the Nintendo DSi Shop can also download the free Nintendo
DSi Browser to enjoy portable access to the Internet. Powered by Opera, this
simple-to-use application makes use of the Nintendo DSi system's dual-screen
display to provide fast, intuitive Web browsing.
    As an incentive to get people connected and enjoying the online content,
consumers who buy a Nintendo DSi system and connect it to the Nintendo DSi
Shop by Oct. 5, 2009, will automatically receive 1,000 Nintendo DSi Points.
(Visit for more details.) Software in the Nintendo DSi
Shop will be available at four price points: free, 200 points, 500 points and
800+ points. Users can purchase additional Nintendo DSi Points in the Nintendo
DSi Shop or via a Nintendo Points Card sold at retail locations. Nintendo DSi
Points will be available in increments of 2,000 at an MSRP of $19.95.
    Nintendo DSi allows users to create and share unique moments using a
number of distinctive features. Two cameras - one pointing at the user when
the system is open, one facing away - let people take photos and manipulate
them with 10 built-in "lenses" including Distortion, Graffiti and Mischief.
The cameras inspire creativity by letting users personalize their photos and
trade them wirelessly with friends and family. The Nintendo DSi Sound
application lets people put their own spin on their music with the ability to
play and manipulate AAC sound files accessed from an SD card. These sonic
tweaks are not saved or stored - they're meant for having fun on-the-fly,
changing the pitch or playback speed of a clip with a simple touch of the
    Nintendo DSi features parental controls that let adults manage the
content their children can access. For more information about Nintendo DSi,

    About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii(TM) and Nintendo DS(TM) systems. Since 1983,
when it launched the Nintendo Entertainment System(TM), Nintendo has sold more
than 2.8 billion video games and more than 485 million hardware units
globally, including the current-generation Wii and Nintendo DS, as well as the
Game Boy(TM), Game Boy Advance, Super NES(TM), Nintendo 64(TM) and Nintendo
GameCube(TM). It has also created industry icons that have become well-known,
household names such as Mario(TM), Donkey Kong(TM), Metroid(TM), Zelda(TM) and
Pokémon(TM). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo's operations in the
Western Hemisphere. For more information about Nintendo, visit the company's
Web site at

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Cohn & Wolfe Toronto: Andrea De la Cuba, Lorena
Cordoba, (416) 924-5700 Ext. 4071, 4089,,

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