New MasterCard Canada Program Donates Hockey Tickets to Kids

    Little Fans in Big Seats(TM) puts kids in premium seats

    TORONTO, May 7 /CNW/ - MasterCard Canada announced today it will donate
hockey tickets from its Canadian sports sponsorships to Little Fans in Big
Seats(TM), a new MasterCard program that will give kids the chance to
experience the thrill of watching pro and junior hockey games from some of the
best seats in the house.
    Little Fans in Big Seats is distributing tickets with the support of Big
Brothers and Big Sisters of Canada (BBBSC), including tickets to the Vancouver
Canucks' current playoff series against the Chicago Blackhawks. This Saturday,
May 9, Big Brothers Michael Haskins and Pablo Quevedo and their respective
Little Brothers, Joshua and Dominic, will be cheering on the Canucks from
premium seats at General Motors Place in Vancouver.
    "Sporting events can be an inspiration for kids and foster some of life's
most priceless experiences," said Kevin Stanton, President, MasterCard Canada.
"The Little Fans in Big Seats program will put more kids in premium seats at
hockey games across Canada, and provide kids and adults with the opportunity
to spend meaningful time together in a unique way."
    Little Fans in Big Seats launched in February in Toronto with the help of
the Toronto Maple Leafs and soon after expanded to include the Canucks and
Ottawa Senators. The program will include the Leafs, Canucks, Senators and
Edmonton Oilers for the 2009-2010 season and beyond. The program will also
expand into Quebec with the 2009 MasterCard Memorial Cup, May 15-24, in
    "Our long-standing support and continued belief in the value of youth
mentoring was the catalyst for Little Fans in Big Seats," said Mr. Stanton.
"Our ongoing involvement with hockey across Canada inspired us to create this
new program."
    The long-term goal of the Little Fans in Big Seats program is to put
thousands of Canada's youth in premium seats at MasterCard-sponsored hockey
games across the country.
    "We're thrilled to have such a long-standing and committed partner in
MasterCard who understands how important it is for kids and adults to spend
time together," says Bruce MacDonald, President and CEO of Big Brothers Big
Sisters Canada. "Studies have shown one-to-one mentoring programs have
significant positive effects on children. Hopefully, Little Fans in Big Seats
will inspire more organizations to dedicate their tickets so more kids can add
hockey memories to their scrapbooks."

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes approximately 21 billion
transactions each year, and provides industry-leading analysis and consulting
services to financial-institution customers and merchants. Powered by the
MasterCard Worldwide Network and through its family of brands, including
MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and
businesses in more than 210 countries and territories. For more information,
go to

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
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    Additional archived images are also available on the CNW Photo Archive
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For further information:

For further information: For MasterCard Canada: Sheryl So,, (416) 969-2725; Olivia Yu,, (416)
969-2718; For Big Brothers Big Sisters Canada: Bruce MacDonald,, (905) 639-0461 ext. 18

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