New Line of Beech-Nut Toddler Foods Makes "No Junk Promise" to Canadian Moms

    "Lets Grow!" products provide nutritious and convenient options for
    little ones

    TORONTO, April 2 /CNW/ - Canadian Moms with toddlers now have access to a
special line of nutritious and convenient toddler snacks and meals to help
them cope with their hectic and busy daily lives.
    Beech-Nut Nutrition Corporation today introduced their "Let's Grow!(TM)"
line of 13 toddler snacks and meals, providing convenience, nutrition and
taste. In keeping with the company's ongoing commitment to innovation and
advancing nutrition for infants and toddlers, the Let's Grow! product line
will be the first to feature Beech-Nut's "No Junk Promise(TM)."
    The "No Junk Promise" ensures little ones are getting the best possible
nutrition, and with this promise Beech-Nut products must follow a strict set
of guidelines to make certain they meet the following criteria:

    -  Safe - because there are no artificial colours, flavours,
       preservatives or unnecessary salt.
    -  Delicious - because nutritious can be tasty, too.
    -  Mom-Approved - because Beech-Nut has listened to the needs of Canadian

    "At Beech-Nut, we recognize that Moms are always on-the-go and want to
feed their toddlers nutritious, good-tasting snacks that are also convenient,"
says Dr. Gregor Schrott, Head of Infant Nutrition with HERO Foods Canada and
Father of Two. "Our Let's Grow! line of products offers Moms handy, nutritious
and great tasting options that didn't exist before. With our 'No Junk
Promise,' we're doing our part to provide smart food choices for toddlers at a
key time in their development."
    In fact, a recent survey conducted by Ipsos-Reid(1) found that most Moms
across Canada avoid sugars, salts, artificial colours and flavours in foods
for their toddlers. Interestingly, over 74% of Moms already read food labels
on a regular basis. When asked, over 65% identified sugar or added sugar as
the main ingredient they consider "junk."
    "We listened carefully to the concerns and needs of parents in developing
our 'No Junk Promise.' As an example, over 82% of Moms monitor the amount of
sodium their little ones consume," says Schrott. "It's important and we
listened to them. We have taken out what Moms don't want and put in all the
good things they do want."
    The Let's Grow! line was created based on Beech-Nut's Advancing Nutrition
platform, which is the company's pledge to provide nutritious food choices for
little ones, and to bring more variety to the toddler food aisles at grocery
    New Beech-Nut Let's Grow! toddler snacks and meals include:

    -  Seven-Grain Nibbles - Mixed Vegetable; Sweet Potato
    -  Yogurt Nibbles - Strawberry Banana; Berries & Cherries
    -  Cookies and Biscuits - Arrowroot Cookies; Banana Cookies; Biter
    -  Tummy Trays - Noodles, Vegetables & Chicken; Mac & Cheese; Spaghetti
       Rings with Meat Sauce; Vegetables & Turkey; Tomato Risotto; Vegetables
       & Beef

    The new Beech-Nut Let's Grow! products are on store shelves now. Prices
may vary by product and retailer. For more information about the Let's Grow!
products, please visit

    About Beech-Nut

    Since 1931, Beech-Nut Nutrition Corporation has been built on a history
of innovation and dedication to infant nutrition and is now entering the
toddler food market. Beech-Nut is committed to deliver more nutritious choices
for parents and their little ones from the ages of six months to three years.
With its Canadian office located in Mississauga, Ontario, Beech-Nut is a
subsidiary of Hero Group of Lenzburg, Switzerland. As a global leader in
consumer goods and infant feeding, the Hero Group and Beech-Nut are able to
combine resources to continuously improve food and nutrition for infants and

    (1) These are the findings of a poll conducted on behalf of Hero Foods
    Inc. from January 16 to 21, 2009. This online survey of 1011 Canadian
    mothers aged 21 to 42 who have a child under the age of 13 was conducted
    via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The
    results of these polls are based on a sample where quota sampling and
    weighting are employed to balance demographics and ensure that the
    sample's composition reflects that of the actual Canadian population
    according to Census data. Quota samples with weighting from the Ipsos
    online panel provide results that are intended to approximate a
    probability sample. Statistical margins of error are not applicable to
    online polls, however, an unweighted probability sample of this size,
    with a 100% response rate, would have an estimated margin of error of +/-
    3.1 percentage points, 19 times out of 20, had the entire adult
    population of mothers with children under the age of 13 been polled.

For further information:

For further information: Dorenda McNeil, Tel.: (416) 961-5898 x 216,

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