New Les Affaires makes the grade - New logotype, new look, new content



    MONTREAL, Aug. 30 /CNW Telbec/ - Les Affaires receives a major makeover,
revamping its editorial strategy and layout in response to the evolving needs
of its readers.
    "Everyone is constantly inundated with factual information that can be
accessed anytime, anywhere. Les Affaires is the business weekly that gives
readers some perspective to help make sense out of that information," says
publisher Stéphane Lavallée. "Ultimately, by stepping back for a better
perspective that makes it possible to anticipate what's coming, we enable our
readers to stay a step ahead."
    The new changes appear in the current issue of the week of September 1 to
7, which is out today. They include a reorganization of the content now
grouped around three major sections: Trends, Strategies and Advice.
    The new Les Affaires is the result of a rethink that lasted several
months. The newspaper team worked with the New York firm 5W Mignon Media. This
firm has helped redesign and launch over 150 publications in Europe and North
America in the last 15 years. 5W's clients include the French daily Le Monde,
the Associated Press news agency and The New York Times.
    "We have found the experience of working with the team at Les Affaires
very enriching," explains Jeff Mignon, CEO of 5W Mignon Media. "They're open
to new ideas and well aware of the current upheaval in the media world."
    Les Affaires has also enlisted the services of the Crop polling firm to
help them stay in lockstep with their readers' values and expectations, and
has hired the marketing consulting firm of Zins Beauchesne to measure reader
reaction to the changes.
    The launch of the new Les Affaires is being supported by an advertising
campaign developed by the Amen ad agency.

    Les Affaires is a business weekly published by Transcontinental Media,
Canada's leading magazine publisher with over 40 publications and 11 million
monthly readers.
    Transcontinental Media also publishes Affaires PLUS, Commerce, PME,
Investment Executive (Finance et Investissement), Elle Canada and Elle Québec,
Coup de pouce, Canadian Living, The Hockey News.
    Les Affaires is Quebec's only business weekly. It is read by 400,000
people across the province every week. It has the highest penetration rate of
any business newspaper in North America.




For further information:

For further information: Véronique Givois, (514) 246-2984


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