New insurance product helps BC homeowners make eco-friendly choices when restoring property

    VANCOUVER, Jan. 19 /CNW/ - Today the Sovereign General Insurance Company
introduced a new offering for homeowners who are concerned about the
environment and want to make a difference. The new insure2green coverage
allows British Columbians whose homes are being repaired or rebuilt after an
insured loss to upgrade their selection of building products to ones which are
more environmentally responsible.
    "Canadians are increasingly conscientious about their impact on the
environment, and the Sovereign is eager to support them by providing products
such as insure2green," said Rob Wesseling, Chief Operating Officer of the
Sovereign. "With this new endorsement, BC homeowners can afford to make
sustainable choices when faced with damage to their home. It's a better,
greener way to insure your home."
    Although homes built with sustainability in mind typically cost more
initially, by minimizing energy and water use these homes tend to yield lower
operating costs in the long term. What's more, improved indoor air quality
generates healthier living conditions. The insure2green coverage addresses the
initial cost difference between conventional items and more sustainable
    Three levels of premiums give homeowners varying levels of protection. A
premium of $30 per year gives homeowners a maximum of $5,000 for upgrades with
environmentally-friendly alternatives; for $38 a year the limit is raised to
$7,500; and for $45 it is $10,000. This and other Sovereign products are sold
through the company's network of independent insurance brokers throughout
British Columbia.
    Customers may choose to direct this additional claim payment toward
eco-friendly building materials such as cork or bamboo flooring, energy- and
water-efficient appliances, energy-efficient lighting and HVAC systems,
windows, doors and skylights incorporating new energy-saving technologies, and
water-saving plumbing fixtures.

    About the Sovereign General:

    The Sovereign is one of the major commercial insurers in Canada, and
sells personal lines insurance products in selected regions of Canada.
Sovereign distributes exclusively through independent brokers. Headquartered
in Calgary, Sovereign is a proud member of The Co-operators group of

For further information:

For further information: Leonard Sharman, 1-877-795-7272, ext. 2707

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