- The Unsellables Premieres Wed., Apr. 2 at 10pm ET/11pm PT -
TORONTO, March 13 /CNW/ - HGTV's new property series, The Unsellables,
takes on the challenge of transforming the most unsightly homes on the market
into real estate gems ready for a bidding war. Hosted by British television
presenter and property expert Sofie Allsopp, this 13-episode Canadian-produced
series offers practical how-to tips and targeted makeovers to attract the
ideal buyer. The Unsellables premieres on Wed., Apr. 2 at 10pm ET/11pm PT as
part of HGTV's Real Estate Wednesdays programming block.
"Real estate programs are continuing to thrive on HGTV and I am confident
The Unsellables and the network's newest property host, Sofie Allsopp, will be
a hit with our viewers," says Anna Gecan, vice president, content, HGTV. "The
expert advice given by Sofie in each episode is applied to actual 'unsellable'
homes on the market and the transformations are astounding - a few tips and
simple upgrades will vastly improve a property's selling potential."
From dated décor to cluttered interiors, The Unsellables highlights the
biggest turn-offs for potential buyers and offers easy solutions to make a
property more marketable. Sofie Allsopp (sister to Kirstie Allsopp of HGTV's
popular UK series Location, Location and Relocation, Relocation) and
contractor Anthony Sayers coach and cajole home sellers through a major
clean-up and house preparation to seal the deal with prospective buyers.
Sofie Allsopp has worked as a real estate agent, sales and renting
negotiator and relocation agent in her native London, England. She currently
has her own company that specializes in finding homes, managing moves and
assisting with the post-sale services. She has a degree in Medieval History
from Edinburgh University.
Episode 1: "Frank and Amy"
Airing Wed., Apr. 2 at 10pm ET/11pm PT
Frank and Amy's two-bedroom bungalow has been on the market for two
months and despite the fantastic location they haven't received a single
offer. Sofie steps in with a remarketing plan... But can she get Amy to let go
of the past?
HGTV is a Canwest Broadcasting Network. More information on The
Unsellables can be found on www.hgtv.ca.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty-one of the country's most popular
specialty channels, including HGTV, Mystery TV, National Geographic Channel,
Showcase, Slice(TM) and TVtropolis. Canwest Broadcasting is a division of
Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.
For further information:
For further information: or for interview opportunities with property
expert Sofie Allsopp, please contact Jennifer Knox, Publicist, HGTV and FINE
LIVING, (416) 324-7424, email@example.com; Pam Mollica, Senior Publicity
Manager, Lifestyle Channels, (416) 967-4067, firstname.lastname@example.org