New 'Green' Concrete Technology Is Taking Hold at Manhattan High-Rise Construction Sites

    - Major development projects in the New York City area are now choosing
    iCrete(TM) System for all their concrete needs.

    - New, prestige Manhattan high-rise buildings by renowned architects Frank
    Gehry, Robert A.M. Stern, and Daniel Libeskind are among those designed
    with iCrete.

    - More than 30 sites in the New York City metropolitan area alone now have
    iCrete less than a year after its introduction at Freedom Tower at the
    of the former World Trade Center.

    - iCrete offers greater quality control in concrete mixes, a significant
    reduction of greenhouse gases, better project control, and substantially
    lower costs.

    NEW YORK, July 29 /CNW/ -- An historic breakthrough in concrete
production is taking hold at construction sites all over Manhattan.
    The iCrete(TM) System offers record strength as well as dramatic
environmental benefits and cost efficiencies when used in all major
construction applications, including commercial, residential, and
infrastructure projects.
    Prestige high-rise projects
    The iCrete System has already been chosen for a variety of Manhattan's
most prestigious high-rise projects, including:

    -- Freedom Tower, designed by architects Daniel Libeskind and David

    -- Beekman Tower, designed by legendary architect Frank Gehry.

    -- The Harrison, designed by the renowned architect Robert A. M. Stern.

    -- 11 Times Square, designed by Fox & Fowle, New York's premier office
       tower architects.

    Highest strength concrete
    The iCrete System, which is being poured right now at Freedom Tower as it
rises at the former World Trade Center site in lower Manhattan, delivers a
reduction of up to 40 percent in green house gases, advanced mix designs, plus
higher performance and quality control.
    The concrete designed by iCrete for Freedom Tower is the highest strength
concrete ever poured in the history of New York. Less than one year after
iCrete was introduced at Freedom Tower, it has already been poured at more
than 30 construction sites in the Greater New York Metropolitan Area,
including Midtown, the Upper West Side, Lower Manhattan and Tribeca and
    "There's concrete. And now there's iCrete," says Juan Carlos Terroba,
Chief Executive Officer of iCrete. "This represents the first major shift in
100 years in the way concrete is prepared. And the iCrete System is available
worldwide -- the rising costs of materials, labor and concrete itself have no
geographic borders."
    About iCrete
    iCrete is a state-of-the-art technology company that is revolutionizing
the concrete industry with its patented iCrete(TM) System. The iCrete System
dramatically increases the quality and performance of ready mix and precast
concrete, reduces greenhouse gas emissions, and brings significant cost
efficiencies across the board. For any concrete producer anywhere in the
world, iCrete offers an optimized concrete-mix design technology, as well as
an advanced production and quality control system. Visit us at on the Web.


For further information:

For further information: Steve Solomon of Rubenstein Associates,
+1-212-843-8042, for iCrete, LLC Web Site:

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