New Era Toronto Flagship Store Celebrates Its One Year Anniversary

    TORONTO, July 30 /CNW/ -

    WHO:    New Era Cap, the leading headwear designer and manufacturer

    WHAT:   To commemorate the one year anniversary of its Toronto Flagship
            store, New Era Cap will host an event on Friday, August 1.

            Festivities will include an in-store DJ as well as a radio remote
            featuring the New Flow 93.5 FM.  Phoenix BlueCasting will have a
            variety of interactive elements available, from text-message
            contests and promotions to coupons to use in the store.  Plus
            with any New Era cap purchase, customers will receive an
            exclusive mix-tape courtesy of Universal Urban (while supplies
            last). Red Bull, the official drink sponsor of the event, will be
            on-hand to provide beverages as well.

            In addition, to celebrate Caribana weekend, New Era will be
            selling exclusive Caribana inspired caps.

    WHEN:   Friday, August 1, 2008
            3-7 p.m.

    WHERE:  New Era Cap Toronto Flagship Store
            202 Queen Street West
            Toronto, Ontario
            (416) 597-2277

            Web Site:

For further information:

For further information: Dana Marciniak, Corporate Communications, (716)
536-9913 (cell),

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