New Digital Enhancement Application for iPhone(R) Users Released By Tiffen


    HAUPPAUGE, N.Y., April 14 /CNW/ -- The Tiffen Company, a Long Island
based leading manufacturer and distributor of photographic accessories,
announced the release of a new application for iPhone(R) users called COOL
fx(TM).  COOL fx is now available from the Apple(R) iTunes App Store at an
introductory price $2.99. This unique software application allows the user to
select from 172 visual presets that simulate a variety of color and black &
white photographic looks, diffusion, motion picture film stocks and optical
lab proceeses.  COOL fx is made up of highly customizable Black & White,
Color, Diffusion, Grain, and Temperature preset groups.  COOL fx, follows and
complements Tiffen's extremely popular Photo fx(TM) application, which is one
of the top ranking applications for Apple(R) iPhone(R) and iPod Touch(R).  For
more information visit

    About The Tiffen Company
    Tiffen has been a leading US manufacturer of glass filters and other fine
products for digital, still, video, motion pictures and television for over 70
years.  Tiffen products are used in almost every major movie and TV production
around the world.  Tiffen filters have earned two Technical Achievement Awards
and a Scientific and Engineering Award from the Academy of Motion Picture Arts
and Sciences for their ColorCore(TM) Filter Lamination Process (1985, 2000)
and Ultra Contrast Filter (1993) respectively, as well as a Prime Time Emmy(R)
Award for filter engineering excellence.  The Tiffen Company in addition to
their optical glass filters and digital imaging software feature the following
lines: Davis & Sanford, Domke, Lowel-Light, Saunders, Steadicam, Stroboframe,
and Zing.


For further information:

For further information: Hilary Araujo of The Tiffen Company,
+1-631-273-2500, Ext. 1215, Web Site:

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