New deal between EPCOR and Pattison Outdoor Advertising gives green light to billboards

    EDMONTON, AB and OAKVILLE, ON, Jan. 11 /CNW/ - EPCOR will provide
renewable energy certificates, known as Green Tags, to offset 20% of emissions
from electricity used to light Pattison Outdoor Advertising billboards across
    "Our clients are companies that lead their industries through
environmental stewardship," said Joe Gysel, Vice President of Marketing with
EPCOR. "The Green Tags program offers our customers a way to invest in cleaner
energy sources, to reduce emissions and create demand for renewable
electricity generation."
    Pattison Outdoor Advertising manages more billboards than any other
company in Canada. Its purchase of Green Tags under EPCOR's Environmental
Stewardship program covers December 2007 plus all of 2008.
    "We want to be an industry leader in demonstrating environmental
responsibility," said Randy Otto, President, Pattison Outdoor Advertising.
"Our involvement in the Green Tag program illustrates our commitment to
fostering clean power initiatives."
    EnVest Green Tags represent energy from EcoLogo-certified renewable
sources, such as wind, biomass or small hydro. EcoLogo energy is certified
under Environment Canada's Environmental Choice Program, which was developed
in 1988 to help identify products and services that are less harmful to the
    One Green Tag is equal to 1,000 kWh of energy generated from a renewable
energy source. Based on estimates from Tree Canada and Natural Resources
Canada, Pattison Outdoor Advertising has purchased enough Green Tags to
represent the same annual emissions reduction as planting 335,790 trees or
taking 672 cars off the roads.

    About PATTISON Outdoor Advertsing

    PATTISON Outdoor Advertising is Canada's largest Out-of-Home advertising
company with 20 sales offices serving over ninety five CMA markets from coast
to coast. Local in focus but national in scope, Pattison Outdoor Advertising
sells and services a large inventory of Posters, Backlit Posters, Superboards,
Spectaculars, Wall Murals, Street Level, Mall Posters, Transit Advertising,
Airport & BC Ferry Advertising and Digital Media. PATTISON Outdoor
Advertising's website is

    About EPCOR Utilities Inc.

    EPCOR Utilities Inc. builds, owns and/or operates power plants,
electrical transmission and distribution networks, water and wastewater
treatment facilities and infrastructure in Canada and the United States. EPCOR
has been named one of Canada's Top 100 employers for eight consecutive years,
and is headquartered in Edmonton, Alberta. EPCOR's web site is

For further information:

For further information: Marilyn King, Vice President Production,
Pattison Outdoor Advertising, (905) 465-0114,; Tim
le Riche, Senior Advisor, EPCOR Corporate Relations, (780) 969-8238, cell
(780) 721-2013,

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