New Cognos Performance Solution Helps Manufacturers Optimize Sales and Operations Planning

    - Cognos S&OP Executive Review Blueprint offers manufacturing executives
a unified sales, supply chain and finance view, facilitating planning and
right-time decision-making -

    DENVER, October 22 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX: CSN), the world
leader in business intelligence and performance management solutions,
continues to extend its manufacturing market leadership, announcing today the
launch of a new performance solution designed to help executives gain a single
view of cross-functional sales and operations plans in order to better respond
to customer demand and integrate financial planning into the planning process.

    Manufacturers today are struggling to effectively shape customer demand
planning using supply chain networks that are becoming progressively more
global. Relying on multiple, disjointed transactional systems and
spreadsheets, organizations are finding it increasingly difficult to react
quickly to changing market conditions, and model the effect of meeting demand
on the company's supply capabilities and financial goals.

    The Cognos Sales & Operations Planning (S&OP) Executive Review Blueprint
offers a complete set of planning and decision-making processes designed to
help manufacturing executives regularly review their S&OP plan, identify
changes in customer demand and supply plans, and simulate the impact of
demand, supply, inventory, and operating cost performance on financial
statements. Various operating and financial metrics are provided and
graphically tracked to monitor actual performance and identify the potential
impact of simulated changes to the S&OP plan.

    "Cross-functional S&OP plan alignment is unfortunately not as common a
practice in today's manufacturing market as one would believe. Many firms do
not have the proper technology to support it. As a result, top-level S&OP
meetings fail to account for all demand, supply and capacity imbalances,
address multiple lines of business or brands, and reconcile financial plans
with on-going operational plans. Yet, simple steps like producing
plan-vs-actual reports as part of a top-level reporting process can lead to
very strong gains in gross margin and customer satisfaction," said Colin Snow,
vice-president and research director of operational and supply chain
performance management at Ventana Research. "The Cognos S&OP Executive Review
Blueprint provides a strategic view of organization-wide information that
empowers executives to react quickly to ad hoc exceptions and maintain firm
performance targets. This Blueprint represents a major step forward in
enabling sustainable performance management practices for improved

    Using out-of-the-box functionality from Cognos 8 Planning and Cognos 8
Business Intelligence (BI) - including dashboards, analytical reports and a
pre-configured data model - and encompassing manufacturing industry best
practices, the Cognos S&OP Executive Review Blueprint lets executives:

    --  Conduct "what-if" analysis to simulate the effect of S&OP scenarios
on Balance Sheet and P&L performance or utilize financial statement targets to
drive sales and operating plans

    --  Use customer demand to drive supply plans and evaluate the effect of
various scenarios on critical production and supply chain resources to
determine the best balance between customer demand and operational performance

    --  Measure plan versus actual performance for sales, revenue, cost of
goods sold (COGS), inventory, customer delivery metrics, and gross margin

    --  Easily analyze and drive performance by category, division,
geography, production facility or for the entire enterprise

    --  Deliver consistent plan performance visibility across all functional
units, improving collaboration and consensus planning across the organization

    Available immediately to customers, the Cognos S&OP Executive Review
Blueprint complements the Cognos Sales & Operations Planning Blueprint,
released in June 2006. Together, the two Blueprints facilitate both the
initial creation of a sales and operations plan, as well as a monthly
executive review and adjustment process. Organizations can now collaboratively
develop a single statement of demand, and utilize that demand to create a
multi-plant Master Production Schedule that considers enterprise-wide
production, contractor, and supplier constraints in order to allocate demand
across multiple facilities. Plant specific constraints and costs are used to
generate pro-forma plant level P&L statements. Using the Cognos S&OP Executive
Review Blueprint, manufacturers can then evaluate the plan in light of
financial goals, with any changes immediately reflected in graphically
simulated financial statements.

    "Planning is the critical link between strategy and execution. Improving
S&OP processes ultimately leads to enhanced organizational performance and
competitiveness," said Paul Hoy, global manufacturing industry director at
Cognos. "With our latest Blueprint, customers benefit from a proven planning
and performance review model designed to improve coordination and
communication, increase visibility across the entire supply chain, reduce
costs, and deliver faster, more efficient customer service, all supporting and
driven by corporate financial strategy."

    Cognos is a recognized leader in delivering performance management
solutions for the manufacturing industry. Currently, 19 of the top 20 consumer
packaged goods (CPG) manufacturers, 9 of the top 10 high tech companies, and
all of the top 10 automakers use Cognos to improve sales and operations
performance, marketing effectiveness, and supply chain management. For more
information on Cognos solutions for the manufacturing industry, please visit

    Note to Editors:

    Cognos will be demonstrating the Cognos S&OP Executive Review Blueprint
at the 2007 APICS Conference, Booth # 602, Colorado Convention Center, Denver,
CO, October 22-23, 2007.

    About Cognos Performance Blueprints:

    Cognos offers a full suite of Performance Blueprints to address planning
and performance management process areas that directly impact an
organization's ability to create business value. Both functional and
industry-specific process areas can now be automated, streamlined and
transformed to help organizations quickly create more business value.
Developed by the Cognos Innovation Center for Performance Management, the
Cognos Performance Blueprints are a key component within the Cognos
Performance Management System, which combines technology, best practices,
analytical applications and solutions, and a broad network of partners into a
single performance management solution. For further information on the Cognos
Performance Blueprints see

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.
Note to Editors: Copies of previous Cognos press releases and Corporate and
product information are available on the Cognos Web site at

For further information:

For further information: Media Contacts: Cognos David DeRosa,
613-738-1338 ext. 3317 or Lois Paul & Partners, LLC
Kristen Orfanos, 781-782-5852 or Investor Relations:
Cognos John Lawlor, 613-738-3503

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